3 Viplikes’ Tips to Successfully Promote Offline Business on Social Media
Social networks today continue their development. Now you can find accounts of different directions on the internet: personal, family, educational, author’s, as well as online and offline businesses. Since the audience of resources is large (millions of people come to the networks every day), everyone finds what they like, someone comes to watch funny videos, someone reads interesting author’s texts, someone likes to watch the lives of others, and someone sticks to profiles with beautiful food pictures.
But there are also users who, in addition to entertainment, are looking for products and services of interest to them. Why do people prefer this way of searching? You may notice by yourself that when you need to find a service, you visit social resources. This is convenient because they are a kind of showcase. Detailed photos and videos of goods or services are posted in the profile, the price list and company contacts are indicated – clients do not need to spend a lot of time searching for the best service through many sites. .
This is a great option for businessmen or companies who want to find new customers among the users of platforms. But to effectively promote offline business in the digital space, you need to know how to properly design a profile, why many entrepreneurs use effective paid options from sites like Viplikes, and how to increase the level of trust of a potential client. Read on!
- Create an Engage Account
If your brand already exists, then you will have no problems with the page name. If it is important to highlight geolocation in the name so that it is easier for clients to find you, use abbreviations, it can be something like “Name_NY”.
After that, swipe the account from usual to business. This feature is available on most popular websites like Insta, FB and even WhatsApp. However, if this feature is not available on the resource you selected, skip this step.
How to make a profile description? To create an effective account header, you must answer the questions “What do I offer customers? What makes me different from my competitors? Where am I and how can you contact me? How many do I work up to?”.
You need to interest a potential follower with a description. If you doubt your skills, contact a specialist as an SMM manager or read some professional articles.
- Post Resonate and Potential Viral Publications
Choose a unique color palette that will be associated with your business. Try to maintain a uniform style in the profile. Upload only high-quality content of good quality. Do not spare money for high-quality photos and videos, if you do not have a love for shooting content, contact a professional photographer.
There are many such specialists, and they work in different price categories, so you will definitely find someone who can offer you an inexpensive but decent service. The absolute trend of recent years is short videos, so be sure to include them in your strategy. These can be memes, behind-the-scenes cuts, and even UGC. Focus on the clips, they’re at the height of their fame right now.
By the way, if you sell goods and you have your own clothing store, use the special option, for example it can be IG Shopping. This is a separate tab in profile where you can put all your products, specify prices and a link to purchase. You can also create lookbooks and collections of products sold, this will bring you a lot of sales.
- Use Paid Services
Ways to grow on social media are divided into two categories: free and paid. Free methods include the use of hashtags, mutual PR, video marketing, etc. But sometimes these methods are ineffective, especially if you are determined to find new customers as quickly as possible. It takes too much time and effort, even if you already understand which strategies to use.
Therefore, many businessmen do not spare money for paid promotion methods. The most popular paid ways to attract an audience are targeted advertising and the purchase of additional boosts. However, targeted ads require not only monetary costs. You need to know the basic concepts of the target, you need to know what parameters are necessary for the ad to work effectively. Most often, this method turns out to be expensive, because people turn to specialists who put up not a small price list for their work.
A cheaper but no less effective way to improve the visibility is to use additional incentives. You get a certain amount of real interactions that you need. The activity on your page flourishes, you get higher positions in the search – it sounds like a dream, but it’s a reality.
Important: many sites offer these services, but not all of them are honest with users. Therefore, when you decide to seek additional support, make sure that the company is reliable and has a lot of positive feedback. Also, check their legal information and contacts to protect yourself and your account.
Final Thoughts
If you run business offline, this doesn’t mean that you need to attract clients only by classical methods, such as distributing leaflets or word of mouth. Of course, these methods should also not be excluded. However, we advise you to maintain your social networks too; clients are never superfluous. Good luck!
