Technology has become a significant part of any business today. Every successful company has some bits of innovation incorporated in its operation. For instance, the communications department – which is a crucial sector – has embraced the tech world by strengthening its social media presence. Of course, this is where most customers are found today. Another significant innovation that doesn’t get similar praises is the ringless voicemail.
For a business, communicating with the customers is very important, but finding the right channels can be problematic. Ringless voicemail provides a proper alternative to all your current methods. This article aims to discuss the operation of systems like Drop Cowboy ringless voicemail and all you need to know before you include it in your policies.
What’s Ringless Voicemail
So, what’s ringless voicemail? Sometimes known as a silent voicemail drop, it’s a way in which a pre-recorded sound message is placed into a voicemail account without the associated phone ringing first. In other words, the message from a marketing company drops directly to the voicemail box while bypassing the call function of the phone. As such, they send less invasive messages to the customers, which is an advantage for both parties involved.
This technology has been around for several years now, and it started with the objective of marking business-customer communication more comfortable. Today, it’s employed by many marketing companies because it offers a very high call-back rate – which is a testimony of its benefits to any business. Of course, there are several providers of this service in the market, it’s upon you to find the most reliable one. Some of these companies sell this service as a package with other products like a progressive dialer and mass text messaging.
Operation Of Ringless Voicemail
Now that you have an idea of what this technology is and how beneficial it can be to your business, let’s have a look at how it works. Initially, the only way a voicemail message would be saved in your box was after a call was made by the other party. Today, however, companies have the ability to bypass all that process and drop the message directly in your voicemail server.
To make this technology even more beneficial, especially for marketers, it’s a good idea to attach as many contacts as possible. Automated direct voicemail system is quite popular when it comes to marketing because all you need to do is insert the desired message and the target group. The system will the do the rest of the work and ensure that your audience receives the message as expected.
Creation Of Ringless Voicemail Campaign
Depending on the service provider you choose to use, the process of setting up a campaign can be different. However, the general idea is similar, and that’s what we’ll cover in this section. Read on to learn the important tips on how to create a ringless voicemail campaign.
Add Campaign
As you’d expect, the first step is to add a new campaign to your dashboard. As earlier stated, this may vary from one company to another. As such, you’ll need to check their manual to understand where to start the process. Nonetheless, you’re likely to come across an “add campaign” tab or one with a similar name.
Once you’ve clicked the “add campaign” button, it’ll take you to a new screen. Here, you’ll be required to add all the necessary details regarding your campaign – from the name to the expected number of target customers. You may also have to include your caller ID so that the recipients can know who sent them the message.
Record Your Message
Once you have your campaign all set up, it’s time to record your campaign message. This is the sound that will be played to the recipients who, in this case, are your potential customers. Therefore, you need to record an audio that’s not only attractive, but also matches your overall objectives. For instance, if you’re marketing a given product, make sure the message explains the reasons people need to have that product, and the explanation should be short and precise.
Anyone can create a ringless voicemail campaign, but not all companies are usually successful in that area. So, if you’re trying to come up with one yourself, here are some of the factors to keep in mind:
Understand The Demographic
One of the main factors that you should consider is the demographic of your target group. Remember, this is no different from traditional marketing techniques in terms of message delivery. Therefore, doing your research on a particular community’s socioeconomic history is very crucial. Failure to do so may lead to poor marketing which might blow your chances of attracting the customers within a given region. In addition, it can easily spoil your reputation, especially if people feel offended by your messages.
Highlight The Problem At Hand
For any product to succeed, it must be aimed at solving a given problem. As such, in your marketing message, you need to highlight that particular problem and show how your product is going to deal with it. It’s always recommended that you hire a professional marketer to develop your campaign for better results.
Mention The Product’s Strengths
Every time you come up with a new product, there’s a high chance that someone else had created something that tries to solve the same problem. Therefore, it’s upon you to convince your prospective clients to buy your item or service instead of what your competitors are offering. The only way to attain this is by highlighting the unique benefits guaranteed to the buyers. As such, in your voicemail pitch, make sure you mention some of the main strengths associated with your product.
Focus On The Customers
One thing that many marketers forget in their bid to attract new visitors is that the primary goal should be the customer needs. Regardless of how you want to shape your ringless voicemail message, the focus should always be on the one receiving this message. What a customer really wants is to know how your product is going to make his life more convenient. Of course, no one would want to spend a fortune on something that will offer the same benefits that the current alternative is fulfilling.
Hearing Is Believing
Ever heard of the phrase “seeing is believing?” Well, all potential customers are always swayed by what they deem “real.” For instance, if you market the same product as your competitor, but you include testimonials, then you’re likely to attract more clients. The idea here is to show that there are people who tested the convenience of this product and that it’s not a scam. Of course, it can be quite tricky to include this in your one-minute message, but you can always find a way.
