2 0 2S4mCaol lrBpuosrai nteesEsxAcwe lal erndcse2A0w2 3a r| d3s7 | 37 SS maa ll ll BB uu ss ii nn ee ss ss AAwaa rr dd ss 22 00 22 33 || 11 55 Through such strategic approaches, OPG has been able to collaborate with a diverse range of clients across both the public and private sectors, achieving substantial outcomes through strategic communication and public relations initiatives. Dr. Nidal highlights one example of this success in the company’s recent collaboration with King Abdullah Economic City in Saudi Arabia. By employing its strategic communications and consultancy services, the group supports the economic city’s transformative journey and promotes its goals for sustainable growth. Furthermore, OPG has been supporting the UAE Ministry of Economy and its several impactful campaigns, including those focused on the UAE’s development journey for the next decade, such as the ‘We the Emirates 2031’ initiative, the ‘National Agenda for Entrepreneurship and SMEs’ to strengthen the country’s business environment, and other strategic programs that drive economic growth. The company also plays a key role in managing public relations activities during the amendments of federal laws, ensuring the smooth communication of changes. “The success of these projects is a testament to our commitment to understanding the key requirements of our clients, and our ability to execute tailored strategies and foster meaningful connections,” says Nidal. As a key industry player, Orient Planet Group recognises the need to stay current and remain agile in the face of the rapidly changing media landscape, particularly within the Middle East. The company proactively explores new media opportunities to meet the evolving market demands, and understands the significance of staying ahead of trends, such as the rise of digital platforms, evolving demands of clients, and the surging need for localised content. “We believe OPG has a lot more successful milestones to achieve in the coming future,” Nidal predicts. “Our aim is to gain a stronger foothold in the region and beyond by leveraging the latest technological solutions such as data analytics, virtual reality, artificial intelligence, and immersive storytelling in the future to create communication strategies that are unmatched and dynamic.” Contact: Dr. Nidal Abou Zaki Company: Orient Planet Group (OPG) Web Address: https://orientplanet.com/ Since its inception, Orient Planet Group has been guided by the core values of efficiency, clarity, transparency, high quality, and open two-way communication between all members of the organisation. This approach has driven the company to elevated levels of success and enabled the group to establish itself as a key player within the realm of PR and communications. Whilst these values certainly guide the company, Dr. Nidal tells us that Orient Planet Group structures itself and its operations around one element that is crucial for surviving within this industry. “At Orient Planet Group, our communication strategies and PR plans are built around one core ideology, a commitment to creativity,” he says. “As the communications industry in the Middle East continues to evolve, we are driven to offer our clients creative solutions. In today’s industry, creativity is as vital as oxygen; it is essential for survival. Clients increasingly seek one-of-a-kind approaches to enhance their public engagement. This has motivated us to continuously explore new ways to deliver creative and forward-thinking strategies that meet their evolving needs.” To uphold this mission, OPG has made a commitment to innovation that has seen the company working to incorporate the latest technological innovations into its communication strategies, such as data analytics, virtual reality, artificial intelligence, and immersive storytelling. By staying at the forefront of such advancements, Orient Planet Group aims to deliver impactful and innovative solutions for its clients that ensure competitiveness in the ever-evolving market. As for ensuring its own relevancy, Orient Planet Group has adopted an approach that combines global best practices with an in-depth understanding of the Arab world. This approach has allowed the company to standout in the sector, delivering strategic communication plans that effectively connects international and regional concepts. In doing so, the group offers its clients unique and robust public relations strategies that deliver exceptional results in a dynamic and diverse market and further contributes to the economic growth of the UAE and the wider region. “We have achieved excellence in this field through our teams that possess an in-depth understanding of the cultural intricacies, business dynamics, and socio-political landscape of the Middle East,” Nidal explains. “This knowledge not only allows us to navigate the region’s unique challenges, but also empowers us to develop innovative strategies that effectively resonate with our target audiences.” Founded in 2001, Orient Planet Group (OPG) is one of the Middle East’s fastest growing Public Relations and communications consultancies. The company comprises a network of ten offices and affiliates throughout the Gulf, Levant, and North Africa regions. Within the dynamic landscape of PR and communications, Orient Planet aims to carve out a distinct position that redefines industry standards and practices. As Orient Planet Group receives its title in the 2024 Corporate Excellence Awards, we speak with Dr. Nidal Abou Zaki, Founder and Managing Director of the group. Orient Planet: Combining Communication, Creativity, and Culture
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