Corporate Vision Corporate Vision Since 2012, Locala has been serving as a truly global marketing solution, empowering global partner brands such as Audi, HP, and McDonald’s according to the pillars of planning, activating, and learning. Across the company’s unique three-stage process which allows brands to stop the guesswork, engage with consumers, and maximise both ROI and outcomes, Locala will help brands to precisely pinpoint their consumers, reach valuable audiences across digital channels, and holistically understand the impact their marketing budget has on performance. Over the past 12 years, Locala has continued to evolve and expand, and has partnered with leading brands across more than 40 countries worldwide. Just as global as the operation itself is the company’s team, which is today comprised of nearly 200 employees dotted across the world map. Founded and headquartered in France, which happens to be the birthplace of GDPR, Locala also boasts offices in other European nations – Belgium, Italy, and the UK – as well as in the United States, Canada, Singapore, Malaysia, and Dubai. Returning to that important point about France being the original home of GDPR, in the words of Locala’s Marketing Director – EMEA, Benjamin Soubeille, “Locala’s entire platform is built around GDPR law, which ensures we can effectively reach consumers whilst protecting their essential rights to privacy.” This is a big part of Locala’s overall client commitment, and so too is its dedication to nurturing a sustainable business, a feat it achieves by adhering to its core values of caring, inventing, and succeeding. As the provider of France’s premier omnichannel advertising platform, Locala is a company with a track record of successfully implementing invaluable insights and leading AI to help professional marketers plan, activate, and measure the success of their campaigns. By turning complex consumer data into actionable audience insights, this team is pioneering advanced media strategies that deliver smarter outcomes. Named as the Most Innovative Omnichannel Advertising Platform 2024 - France, we explore how partnering with Locala results in more informed marketing strategies. Local Insights, Global Advertising “At Locala, CSR is a major stake”, explains Benjamin. The company’s policies in this area are encompassing and wide-ranging, spanning everything from ensuring diversity is at the forefront of the workplace to measuring its carbon footprint and implementing projects to offset the impacts of its energy consumption. “We are committed to meeting the UN global compact sustainability goals for socially and ethically conscious business growth”, Benjamin tells us. Far from the only way that Locala is seeking to grow, one of the most notable ways that the company is securing its future is through the recent innovation that is Locala’s Insights AI. Solidifying the company’s frontrunner status, this project sees the team integrate AI into their existing offerings, both answering one of the industry’s biggest problems and further empowering partner brands at the same time. This alone makes Locala worthy of this title for its innovation, representing its recognition that AI in this industry is more than just a trend. For Benjamin, “AI is a fundamental shift that’s reshaping how we understand and engage with audiences.” Explaining this further, Benjamin elaborates, “traditional methods of media planning often involve resource-intensive research or manual analysis of disparate data sources, which can be time-consuming and prone to error. AI, however, has the potential to streamline this process by quickly analysing large datasets to uncover patterns and insights.” Thus, thanks to Insights AI, complicated questions can be answered with the touch of a button. Having been designed for the media and advertising industry specifically, Locala’s Insights AI is constantly learning so as to be as accurate, detailed, and reliable as possible. Its ability to tailor its offerings effectively to the unique needs of clients also distinguishes it from more general AI solutions, which are unable to offer up the same level of relevance and precision that this platform does at every turn. A partnership with company Databricks has been key in this project’s success, as Locala used the company’s Llama 3.1 models in order to bring this endeavour to life. With its ability to solve the pain points of this industry thanks to its pioneering and forward-thinking solutions, the introduction of Insights AI into Locala’s portfolio will surely be looked back on as a milestone for both the company and the wider sector alike. The future of this space is set to be all about how well AI can be utilised to afford industry professionals with personalised and data-driven experiences at scale, and as a pioneer in this very area, Locala, thanks to its location-based advertising platform, is setting the standard. Contact: Benjamin Soubeille Company: Locala Web Address: www.asklocala.com
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