Corporate Vision learning. Tina advises that businesses invest in simple but powerful HR technology to streamline processes, focus on clear communication to enhance engagement, and develop leaders at all levels to drive long-term success. She tells us that SMEs should also build a strong employer brand by aligning their values with employee expectations, making them competitive in talent attraction and retention. “Ultimately, great HR is about empowering people – when employees thrive, the business follows,” she adds. “My advice is: build communities. Connect people and foster belonging. People build things; people make change; people drive growth. This is why I build my business and my carer around relationships. Relationships are more valuable than connections as they go both ways. Great, productive relationships are time-consuming, as they require us to get to know each other, and give first. But in the long-run, there is only one way to build successful companies and careers – relationships. It takes a village.” As a result of Tina’s expert understanding of the industry, Mentessa has been successful in building many long-lasting relationships throughout the sector. Since 2021, Mentessa has been active in the worldwide enterprise market, laying the solid foundation of a stellar reputation that has earned it the title of Best AI-Driven Learning Culture Platform 2025 in the HR and Employment Awards 2025, as well as numerous glowing testimonials detailing its excellence. “Only by understanding the skills of the workforce can we connect and develop them,” writes Peter Krtschal, Head of HR Management at Raiffeisen-Landesbank Steiermark. “Our collaboration with Mentessa brings us one step closer to our strategic HR agenda. Their vision aligns exactly with our commitment to driving continuous learning and development for our employees, leading the industry transformation throughout the region.” Contact: Tina Ruseva Company: Mentessa Web Address: www.mentessa.com Mentessa: Connecting Companies, Communities, and Cultures Human beings are born with a deep rooted desire to belong; we have a psychological need to be a part of something meaningful, to have the opportunity to grow, and to also give back – the very reason that communities are formed all around the world. Mentoring is closely-knit into the DNA of great communities, helping to maximise the potential of a group and offering ways for self-actualisation. Companies opting to build a culture of mentoring provides support, opportunities, and an inclusive community. We find out more from Tina Ruseva below, Founder of Mentessa, a platform designed to help organisations transform their workforce into a connected learning community. Founded in 2019, Mentessa is an award-winning AI platform built to help companies create a connected learning culture, striving to remove barriers impeding learning and collaboration for everyone in the workplace. To achieve this mission, Mentessa takes a radically different approach to upskilling, connecting employees with peers, content and jobs to provide them with continuous learning and collaboration opportunities that are highly personalised and strategically structured, carefully guiding their journey as a mentor would. “Our vision is a silo-free workplace in which we all collaborate to solve problems together,” says Tina. “Technology can help us reduce the transaction cost for finding the right match at the right time, reduce bias, and focus on what matters most. This is what we are building and what we believe in.” Mentessa is driven by technology, but what truly makes the company stand out is its human-centred approach. Serving as a “mentor at work”, Mentessa guides each and every employee on their journey by providing individual matches for mentors, training opportunities, and jobs. This approach is driven by Mentessa’s mission to create equal opportunities for everyone in the workplace for which NASDAQ endorsed Mentessa in 2021. Tina tells us that an inclusive workplace is key to fostering innovation and engagement, as well as serving as a pillar of democracy within a multicultural society. However, when it comes to collaboration, employees are often limited by hidden skills, human bias and their social backgrounds. While effective job matching is a prominent problem for businesses, matching for quick one-to-one knowledge exchanges can be an even more complex problem and remains unsolved. Short-term matches are crucial to developing the knowledge economy, and the ability to connect the right people at the right time will be essential in the future workplace “Mentessa is solving this problem with an AI-powered, skills and knowledge exchange platform matching people efficiently and effectively, and also inclusively,” Tina explains. “Rather than matching personality for long-term work, we identify the best next step for a specific problem to enable an ad-hoc learning experience. Sharing knowledge, experience, and meeting diverse peers drive learning and connection, and empowers more employees to engage in the value-creation process. This fosters belonging and transforms a workforce into a community.” Mentessa operates with the steadfast belief that the key to strengthening HR lies in embracing technology, prioritising employee experience, and fostering a culture of continuous
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