Global Business Awards 2021

Global Business Awards 2021 17 Best Fashion & Lifestyle Publishing Platform - South East England Absolute Magazine Group, a multi-media publishing house based in Brighton, was founded in 2015 and is responsible for the creation and distribution of one of the most loved Brighton titles in the region. Fundamentally, it has made a name for itself by being locally focused and locally supportive, showing how much it loves Brighton and gaining that love in return, using this to expand into the wider Sussex region until it reached the growth it has achieved today. Currently, its cross- publishing platform generates four issues per year – one per season – containing 200 pages worth of local interest, stories, and lifestyle. In essence, it provides its readership with one of the best ways to remain in the know about what’s hot in their local area. Furthermore, it is free to pick up across Sussex, and can be found in any of around 300 different restaurants, bars, pubs, coffee shops, hair salons, hotels, spas, and more, including the Goodwood Group, Amberley Castle, Bailiffscourt, and Pelham House. Innovative, top-of-the-range, and at the forefront of the media market, Absolute works tirelessly to create the highest quality product whilst keeping it free for the reader, published to ISSUU, a global online magazine platform that allows it to champion its smallest businesses whilst attracting its highest profile clients. In essence, it has thusly achieved partnerships with clients from independent corporate professionals to enterprise level businesses, but always puts the small local company at the forefront of its heart and mind. This has gained it a myriad of friends and supporters over the years. Moreover, it was the first print magazine in the UK to make user of interactive ads using AR technology, QR codes, and an App in order to scan the printed page and glean the information that will lead them to the advertiser’s website or product. Hoping to help its market gain traction after lockdown, it is looking forward to continuing to provide these similar titles for various LUX destinations, and unveiling its eco- tourism title ‘Indian Ocean Magazine’ in 2022. Therefore, a client can always expect to find quality via design and service with a smile. Its exemplary and highly professional staff each take a consultation-style tack to their work, dedicated to making the magazine – whilst keeping it free – look like something a customer would be happy to pay for. Due to this, the quality of the writing and the design has been consistently stunning, and it will always give clients who have paid for advertising space or features the room they need to truly shine on the page, producing layouts that promote them in innovative and eye-catching ways. At the beginning of Covid-19, it had to make the choice to stop selling its ad services. Whilst this was a difficult decision, it worked with each client so that this wouldn’t negatively impact them, offering rolled payments or payment holidays whilst it continued to publish its Sussex, Maldives, and Seychelles titles. It also reduced its print runs, focusing more on social media and keeping an eye on emerging technologies, as the remote frontier is where it sees all media migrating to in the long Aug21557 Serving the hospitality and travel sectors, Absolute Magazine Group is a magazine publications group that started as a friendly local business. Having kept this attitude, it has made itself a darling of the Sussex news and media industry, promoting small companies and professionals in its area and allowing them to expand further afield alongside Absolute’s own ever-growing reach, emboldened by a staunch dedication to keeping its magazines free and its clients happy. Fundamentally, it has made a name for itself by being locally focused and locally supportive, showing how much it loves Brighton and gaining that love in return, using this to expand into the wider Sussex region until it reached the growth it has achieved today. run. Furthermore, whilst Absolute’s dedication to quality is intense, it is quick to mention that the team are a laid back and creative group with a culture of friends and family, treating every staff member as of equal value and rejecting any red tape attitudes in order to continue working through the challenges of Covid-19. In essence, Absolute knows that in order to do so, it must do so as a cohesive unit, and so has adapted itself to be able to handle the hurdles it is faced with in a sophisticated and collaborative manner. Company: Absolute Magazine Group Contact: Simon Darcy Abbott Website: absolutemagazine.co.uk