CCoor rppoor raat tee VVi si si oi opnn Regardless of the sector in which they are based, BB Private’s relationships with all of its clients begin in the same way – with the delivery of a unique value proposition that entails the combination of a suite of solutions designed and implemented by the company’s bankers, an encompassing CRM platform, in-depth consumer behaviour analyses, and the results of satisfaction surveys/ recommendations. This multifaceted and tangible value has led to improved customer experiences and lasting partnerships being formed. ‘Lasting’ is the key word here, as through its Academy of Successors, Generations – launched by BB Private in 2018 – its clients’ successors are directly supported across transitions, as well as in implementing and upholding the necessary structures in family and corporate governance settings. These successors are provided with information that is relevant and of the highest quality, and content is delivered through both virtual and face-to-face sessions, with these having already been held across Brazil, China, and the US. Beyond this, BB Private is passionate about instilling lasting ESG-driven solutions, as seen through the events it holds for the likes of female entrepreneurs and women in agribusiness. “In 2023, we started a new phase of the programme, focused on young people who have not yet reached the succession phase”, says Guilherme. This commitment sees training provided in such areas as financial education, soft skills, business fundamentals, and management, ensuring these young people are ready when their time comes. BB Private’s commitment to Brazil’s next generation does not end here, and, as Guilherme explains, “for our clients, we also develop stages of the Generations programme exclusively for female entrepreneurs in agribusiness and other sectors, with the aim of fostering entrepreneurial training in topics such as finance and financial instruments, business, leadership, behaviour, and management trends.” More than 300 female members are currently enrolled, underpinning the effectiveness of these initiatives. The same commitments can be found within the wider bank itself, which currently boasts a 47% female staff rate, 31% of which currently occupy leadership positions. This forwardlooking mentality manifests itself in a multitude of other ways too, especially through the in-house MBA programme that has been developed alongside Fundação Getúlio Vargas, one of Brazil’s leading educational institutions. This programme focuses on training and upskilling, two areas that BB Private advocates for across its workforce. Private Bank of the Year 2024 - Brazil 2024 is a particularly noteworthy year for Banco do Brasil Private, which is celebrating its 20th anniversary operating in Brazil’s private banking market. Two decades on from taking its first steps in this field, this private bank is one of the largest when it comes to assets under management and loan portfolio. Its network of private offices is also the largest onshore collection in the country, and the convenient locations of these buildings, situated in Brazil’s most affluent and important cities, see 98 locations expertly served. Head of Private Banking Guilherme Rossi is on hand for more. Last year alone, Banco do Brasil Private (BB Private) grew more than twice as much as the market around it, securing a 20.33% increase, while the market, excluding BB Private’s share, grew by only 10%. This has been a common theme across the two-decade run of this private bank, which has achieved exceptional figures from day one. Today, its team is comprised of more than 750 dedicated professionals, individuals whose expert knowledge spans everything from servicing clients to formatting enviable model strategies. BB Private’s key to success begins with its unique segmentation model, which starts at the BRL 5 million AuM (assets under management) range and passes through three distinct client profiles, culminating in ultra-high-net-worth family offices that see AuMs exceeding BRL 50 million. As detailed below, BB Private works incredibly closely with clients in the agribusiness setting, and, in this case, annual gross revenue is used as the key measurement, beginning at the BRL 10 million range and going up from there. Although it may have two decades in private banking, the bank itself is more than 200 years old, and it is able to leverage two centuries of knowledge and experience to stand as a beacon of trust, acting as an anchor for its clients in a complex and ever-evolving sector. Commenting on what this bank’s legacy means for the wider financial landscape, Guilherme tells us: “The robustness and solidity of a bicentennial institution such as Banco do Brasil is an important differential, especially in atypical macroeconomic scenarios.” There are many reasons for this, but perhaps the most important of all is that, in addition to the unrivalled investment advisory and robust portfolio of effective solutions that have been created, these two-century-old traditions ignite a sense of confidence within clients for the brand, which is a key distinguishing point. This is particularly true of the aforementioned agribusiness industry (the study of value chains in agriculture and bioeconomy), in which BB Private has a successful track record of advising mega-producers. Explaining the bank’s work in this sector further, Guilherme says: “For this segment of large, rural producers, Banco do Brasil created, more than 12 years ago, the first ‘mega-producer’ portfolios, dedicated to this specific audience. This initiative helped BB to position itself in an even more competitive manner in the agribusiness sector.” He adds, “we are also responsible for the private strategy at BB Americas Bank and at the brokerage firm BB Securities in Miami, which enables unified planning with offshore operations.”
RkJQdWJsaXNoZXIy MTUyMDQwMA==