GS lmo ba lal l BBuussi ni neessss AAwwaar rddss 22002234 | | 221 1 Shifting gears to the results of BB Private’s discerning schemes, the launching of 11 investment funds and 12 pension funds last year alone highlight this talented team’s desire to tread new ground and become leaders in the field of medium-term investments. Since the bank has already reached industry-leading status in Brazil’s complex credit market, this desire to advance in a number of different avenues is only natural, and Guilherme stresses that the same sustainable, customer-centric ethos will continue to define its operations. “As a way of raising the level of competitiveness vis-à-vis other players, strengthening relationship with clients and meeting the identified needs, BB Private bases its performance on the excellence of its service, the provision of high-performance products, and also on quality financial and asset advisory appropriate to the profile of each client.” – Ricardo Vianna, Private Marketing & Communications Manager When asked about the next 12 months, Guilherme tells us that BB Private is keen to celebrate its 20-year milestone by generating even better results, further solidifying its relationships with customers, and doubling down on the Generations programme so as to prioritise the sustainability of its clients’ succession processes. “We know that the private segment requires differentiated solutions on several fronts, not only in the financial sphere”, states Guilherme. “We are working on strategies for all of them.” It is widely believed that the financial and private banking industry is set for continued growth over the coming years, this on the back of the mounting demand for personalised wealth management services and the increasing complexity of both personal and professional finance. The strong pace that BB Private, the best private bank in Brazil, has set for itself will not be easy to maintain as the sector continues to change around it, but thanks to its suite of sophisticated solutions and focus on ESG agendas, its team are more than up to the task. As an undisputed leader in Brazil’s private banking segment and beyond, it is our belief that Banco do Brasil Private is destined to continue to achieve great things in 2025 and beyond. This article has merely scratched the surface of the array of services BB Private provides, and we urge our readers to use the link below to explore this private bank in more detail. For now, however, it is our pleasure to celebrate the 20th anniversary of BB Private’s private banking model by recognising it as the Private Bank of the Year 2024 - Brazil. Contact: Guilherme Rossi and Ricardo Vianna Company: Banco do Brasil Private Web Address: https://www.bb.com.br/site/private/
RkJQdWJsaXNoZXIy MTUyMDQwMA==