Corporate Vision combines a client-centric approach with innovative intelligent software to transform field operations and revolutionise the merchandising industry. Merchandisers encounter many obstacles across the industry, with route planning posing a significant challenge on a daily basis. The ineffective management of routes often leads to frustration, inefficiency, and a lack of visibility. Every route change requires time-consuming adjustment, making the coordination and tracking of merchandisers across Germany incredibly daunting. Furthermore, management have limited insight into key performance indicators and priorities, which results in slow response times and a lack of flexibility when last minute changes are requested. Such disjointed operations can significantly impact a business’s future and change the landscape of the merchandising industry for worse. Spotting an opportunity in the market for innovation, Cheil Germany has designed and developed a unique solution to this problem. Smartways, an AI-driven tour planning tool, is the only solution in the market that maximises efficiency, optimises route planning, and streamlines task management. With this groundbreaking offering, Cheil Germany threatens to disrupt the merchandising market. “In the world of merchandising, we deliver the best possible schedule by clustering appointments, travel time, prioritising high-value customers, and having the necessary tools to complete the tasks,” Bumsu tells us. “By utilising data from previous scenarios and real world challenges, Smartways leverages artificial intelligence by using set parameters, strategies, and generative principles to calculate and balance the different requirements.” Smartways was developed as a result of Cheil Germany’s firsthand experience with the challenges of the merchandising industry. Whilst managing over 8,000 retail locations on behalf of Samsung as a part of Germany’s largest field operations organisation, such obstacles were amplified. Lacking the appropriate tools and resources, the company found achieving efficient logistics and driving business objectives to be a major hurdle. Best AI Transformation & Retail Optimisation Company 2024 – Hessen Cheil Germany is a branch of Cheil Worldwide Inc., a leading marketing solutions company headquartered in Seoul, South Korea. Cheil Worldwide is a part of the Samsung Group and is the leading business-connected agency specializing in performance-driven marketing across three core offerings in brand communications, experiential, and commerce. Cheil Germany specifically focuses on a connected commerce approach, integrating technology, data, and creativity. Delivering a seamless customer experience with a brand through data-driven strategies in the omniverse. Here, we speak with Retail Strategy Director Bumsu Kim, following Cheil Germany’s title in the Global Business Awards 2024. Located in Hessen, Cheil Germany is the market leader in creating connected experiences that matter. The company Merchandiser Territory Overview
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