Global Excellence Awards 2017

8 Corporate Vision / Global Excellence Awards 2017 , Established in 2009, Speed Communications blends the distinct talents of experts in PR, social, digital and experiential to deliver multi- channel communications cut- through. Kelly outlines how the firm works to ensure that clients receive the solutions they need in this fast-paced market. “At Speed, we understand that clients invest not in PR alone, but in what it delivers for their business. That is why our team focuses on clients’ growth ambitions, not traditional PR measures, in the delivery of great content and communications that turn competitive difference into competitive advantage. “One of the big challenges faced by many businesses is getting noticed for the right reasons without jeopardising the integrity of their brand or business. Figuring out what to say to the outside world and more importantly, customers, prospects and employees, is a challenge. This is where their PR agency/team can help in guiding the business on the space they can own externally.” What truly sets the firm apart is its ability to get under the skin of its clients’ businesses and product PR campaigns and materials that truly make a difference, as Kelly explains. “Fundamentally, every company has a mine of knowledge and expertise. Opening opportunities for the challengers, innovators and thinkers in your business to share their experience, understanding and opinion can be priceless. Yet surprisingly few companies, regardless of their size, encourage bravery of thought and open dialogue. “This is where our expertise comes to the fore. We produce impactful PR programmes by getting under the skin of our clients’ business and markets by working with their leadership, sales and product teams. We leverage people’s expertise and intelligence to ensure that we understand market and customer needs, concerns and priorities. And it is this insight, with a spark of creativity, which allows us to create PR content and campaigns that really resonate. “An equal challenge for businesses is deriving meaningful insight from the wealth of market, customer, economic and social data and research available from a myriad of sources. Mining data to discover trends is half the task; it then needs to be presented to your big thinkers to provide practical insight and then packaged for the right audiences in the right way by your crack PR team.” Supporting a wide variety of clients include market leaders, challenger brands and category disrupting start-ups, Speed has to work to produce innovative campaigns that drive Most Outstanding Multi-Sector PR Agency Speed is an award-winning PR consultancy with three specialist divisions spanning business and corporate, consumer and lifestyle and food and hospitality. We spoke to Kelly Pepworth, Managing Director to find out more and explore the secrets behind the firm’s success. Company: Speed Communications Contact: Kelly Pepworth, Managing Director, Speed Email:kelly.pepworth@ speed- comms.com Twitter: @SpeedComms Phone: 07725 423187 Website: www.speedcommu- nications.com 1704CV79 engagement and create true return on investment, as Kelly concludes. “Ultimately, maximising the clients’ great minds, mining insight and external data and ensuring it is consistently delivered is only part of the story. The other part is making sure that their PR content strategy, with a point of view at its heart, reflects their business plan and objectives, be that driving sales, becoming and employer of choice, building brand awareness or targeting a new market. Being clear on ‘why’ they are saying what they’re saying and the end goal is as important as understanding ‘what’ they want to say. “Content is wide ranging and includes everything from words to visual media, audio to infographics and print to digital. A well thought out PR content strategy can help to steer a business forward, providing the necessary drive and perspective to support your commercial objectives. The key is teaming insight with strong opinion to form a point a view plus a spark of creativity to drive audience engagement; the formula to marketing gold.”