Corporate Vision Issue 10 2018

28 CORPORATE VISION / Issue 10 2018 , 1807CV31 Veriphy is a cloud based compliance and business intelligence service focusing on Anti Money Laundering (AML) and KnowYour Customer (KYC) checks. We spoke to George Ford as we look to find out more about the success of the company. Staying Ahead of Emerging Developments Dedicated to customer service and examining the best compliance, Veriphy has a mission which, when successful will see it establish itself as a leader within the market. George outlines the overall mission of the firm and how it will achieve this. “Here at Veriphy, we are dedicated to streamlining customer onboarding and compliance for our clients, ranging from automating and simplifying processes to providing best of breed data and reporting tools.” Additionally, it is this mission which helps the company distinguish itself apart from its competitors. George alludes to the simplicity of the work that the company does, with no hidden fees or undisclosed regulations. “Basically, we have the simplest business model in the market, as there are no sign-up fees, no contracts, no upfront payments and free support, meaning our clients only ever pay for the checks they do. Giving us a brief overview of the industry, George tells us about the legislation on Anti- Money Laundering which is constantly being updated, and how the firm are trying to educate the customers in the relevant sectors. “Recently, the legislation on Anti-Money Laundering changed with updated guidance from the Joint Money Laundering Steering Group (JMLSG), and we are trying to teach the legislated sectors, such as legal and accountancy about what these changes mean in practice.” With legislations and regulations always changing, it is important that the team at Veriphy work hard to employ and stay ahead of emerging developments. George comments on the ever-changing nature of technology in all environments, and how staff are always adapting their approach to technology in order to help them stay ahead. “Technology is a fast-paced environment and standing still means that you fail. With this in mind, we are constantly refining our systems with an eye on emerging tools and techniques.” Regarding what the future holds for Veriphy, George tells us about the increasing client base of the company, which is exciting for the whole team. Working with others from overseas means the services will be adapted to suit different legislations, but this is something which excites George. Embracing the challenge and finding new opportunities are all key to the future of Veriphy, as George discusses in his concluding comments. “Ultimately, we have organically gained many clients from overseas territories and, for us, our focus will be to actively grow this customer base through the use of translated versions of our service and supporting marketing materials. We will also be on the lookout for data that could enhance our offering overseas.” Company: Veriphy Ltd Contact: George Ford Address: 68 Jesmond Road West, Jesmond, Newcastle upon Tyne, NE2 4PQ, UK Phone: 0845 094 8931 Website: www.veriphy.com