Issue 10 2019

18 CORPORATE VISION / Issue 10 2019 , Sep19196 Triggering A Growth Surge With Better Marketing Prime Product Consulting’s strong network of independent marketing professionals empowers B2B tech companies to exceed their own growth expectations. Recently named Corporate Vision’s Leading Specialist in B2BMarketing Strategies 2019 – USA in the Corporate Excellence Awards, the firm is constantly changing the game for its clients with its unique model of marketing consulting services. Prime Product Consulting CEOAdamBoone reveals the inner-workings of his award-winning company. Since its inception more than a decade ago, Prime Prod- uct Consulting h as provided marketing strategy, consulting, go-to market planning and execution services to start-up, pre-growth and other early stage companies. Prime Product’s model is based on bringing in independent contractor consultants with deep experience in every facet of mar- keting. The team members have developed and driven successful marketing campaigns with mar- ket leaders like Microsoft, Oracle, Cisco, Avaya, GE, AT&T and many others. This means Prime Product’s clients gain access to proven strategies and guidance used by market leaders without having to pay for expensive marketing firm overhead. Prime Product’s services are highly effective and accessible for smaller companies and start-ups looking to trigger growth surges. “Essentially, we are basically the Uber or Airbnb of small company marketing,” Boone said. “We quickly bring in ultra-experienced marketers who can rapidly solve your specific marketing challenges when you need the help. Howev- er, you are not stuck paying for big overhead or a package of services you don’t really need. Instead you can think of it as high-powered marketing-on-demand.” Prime Product offers a vast range of marketing strategy and exe- cution services that enable small companies to launch with a bang, to create huge mindshare, and to generate major market demand. “While many of our clients are in the technology space and business-to-business mar- kets, we also work with retail, direct-to-consumer and services companies,” Boone said. “We specialize in small-company marketing with expertise in go- to-market strategies for start-ups, early stage and pre-growth com- panies. Our services fall into four primary service areas: Marketing Strategy, Content Marketing, Marketing Campaign Develop- ment, and Launch Strategies.” A central part of the Prime Prod- uct model is to enable clients to take advantage of modern digital marketing practices. The firm has created an array of marketing strategy templates that capture industry best practices in areas such as product launches, go- to-market strategies, Freemium strategies, Search Engine Opti- mization, use case development , marketing plan templates and many others. A talented, dedicated and innovative team of independent consultants forms the backbone of Prime Product. Boone is keen to highlight the significant role the team plays in the firm’s overall success. “All the associates of Prime Prod- uct are independent contractors, each with at least 10 years of experience in marketing strategy and execution for small compa- nies and start-ups. That means we deliver successful, proven marketing programs on right- sized budgets. “All the Prime Product consult- ants have played central roles in launching and marketing start- ups in a wide range of industries. We know what works and we know how to maximize the im- pact of your investment.” Looking ahead, Boone and the team at Prime Product have identified certain marketing challenges and trends that are important for small companies to stay on top of. “A primary objective for many start-ups is establishing ‘Thought Leadership.’ This is where ear- ly-stage companies are driving innovation and disrupting mar- kets as ‘thought leaders’ who are shaping the trends and direction of whole industries. “We have created a practical framework for such strategies, based on successful innovation launches and market disruption projects we have been part of. “Another essential challenge is about focus and picking the right marketing strategy. One of the hardest things about marketing is choosing a strategy and stick- ing to it. Early-stage companies