Issue 10 2019

CORPORATE VISION / Issue 10 2019 19 Triggering A Growth Surge With Better Marketing in particular can get easily distracted by new customer needs that pop up as you engage with them. Howev- er, it is critically important for small companies to maintain focus and implement a consistent strategy. “You should certainly experiment as you go and be able to pivot when something takes off. But you will never identify the thing that touches off your growth surge if you can’t maintain focus on a consistent core strategic path. “Since our inception, we have helped countless small companies to refine and clarify their strategies, and employ techniques such as targeted messaging, framing, customer jour- ney analysis and persona analysis. These are all part of effective strate- gic focus.” Boone offered up these elements as parts of a successful formula for market disruption and rapid growth. Or, as he described it, “We enable our clients to punch far above their weight classes.” Contact: Adam Boone, CEO Company: Prime Product Consulting Web Address: www.prime-product.com Email: [email protected]