Issue 10 2020

Jun20467 Putting the right message, the right content, or the right advertising in front of the right audience at the right time can produce some outstanding results. What is crucial to the success of digital marketing for a business is how well that message, or content, is communicated to the audience. As a group of digital marketers and strategists, the team at DANO is exceptionally proficient at making sure that the right content ends up in front of the right people at the right time. The strategic basis of the firm’s work is second to none, and fully encompasses disruptive methods of thinking that seek to generate unconventional ideas that bring the clients closer to their vision more quicker and effectively. In essence, what DANO does is this; it creates comprehensive digital communication strategies that are based on disruptive thinking and disruption as a whole. Disruption is a methodology that questions conventions and imposes new rules. Disruptive thinking also seeks to change what has gone before and bring work processes into a new era. DANO does this using developed methodological strategies that can position brands at the top of their clients’ minds, especially as they work in a variety of commercial and cultural environments. Staff at DANO are specialized in different areas of advertising and marketing with a unified strategic thinking that is capable of strengthening the communication of any of its many clients. The leadership of the firm is made up of Daniel, Tony, Emilio, Alfredo, and Juan Carlos, but they take their roles in the firm very personally. Each one takes on a new project with the same vigour and excitement as they did with their first. Once in charge of a project, each of these individuals will be in charge of making sure that they become profitable, and are able to build brands that are capable of entering the market and maintaining themselves. Ultimately, DANO is a firm that has its eye squarely on the future of digital marketing and how businesses will have to adapt to using digital marketing in a bid to achieve their financial goals. As technology advances, so too does the excellence of DANO. Company: DANO Contact: Daniel Astudillo Website: www.dano.com.ec Delivering Disruptive Digital Solutions Digital marketing is an increasingly vital part of so many businesses in the world today, but there is also a risk that some businesses will invest in the first digital marketing asset that they see, often without knowing how to apply it effectively. For businesses in Ecuador, there is a solution in the form of DANO. As the country’s Best Strategic Digital Marketing Agency this year, we find out more about the firm in a bid to highlight its successes. Standing for Developing Advertising Non-Ordinary, DANO is a digital marketing firm that works quite unlike many others in the market, and even fewer others in the market that are based in Ecuador. As the world continues to become increasingly reliant on technology, especially with COVID-19 still presenting a real issue for many countries around the world, digital marketing is a vital tool when it comes to business survival. DANO prides itself on being able to work on disruptive graphic and digital advertising strategies; ones that seriously benefit the client in ways that they may not have even know they needed. Overall, DANO is a collective of digital-native publicists who are all working on enhancing lead performance for clients when it comes to making contact with the right audience.