Issue 10 2020

Imagine, Create and 3D Print Recognised globally as a quick, simple to use and free 3D creation software, Grib is loved by individual artists, professionals, hobbyist, schools, teachers and so many more. The award- winning programme has been designed to empower anybody to exercise their creativity as enjoyable as possible. Recently we profiled the firm responsible for this innovative creation, to discover how they created Corporate Vision’s Most Pioneering 3D Modelling Software 2020: Grib3D. From their base in Helsinki Finland, Grib has created a 3D modelling application, Grib3D, which drastically reduces the effort needed to start and create virtual 3D models.Grib3D’s uniqueness stems from its ability to operate on mobile devices and use augmented reality. Void of both buttons and language, this enables the innovative piece of software to be more engaging with the new generation of users who are not familiar with traditional 3D software. Since the early stages, the focus for Grib3D has been to eliminate the jargon that traditionally repels people from 3D software. Going into further detail, Miikka Miettinen, COO at Grib highlights the firm’s thought process in changing the public’s perception about 3D software. “If we are able to simplify the 3D design process, along with making it highly user-friendly and encouraging creativity through collaboration, 3D design can become more of a game than a chore.” Grib3D is one of the first 3D modelling tools for Augmented Reality. It will provide users with the ability to see their virtual creation in the real world whilst they are building it. The unique language free approach also enables first time users to come up with useful designs in minutes, effectively reducing the learning curve to simple designs from days to minutes. Additionally, it allows for more complex designs from months to hours. With an inbuilt image recognition tool, Grib3D allows for the transformation of pen drawn sketches to 3D objects at the tap of the screen. Creatives can also collaborate live on a project on their own devices through the distance as well as cross-platform. Designing and creating such an revolutionary piece of software is the inventive, forward-thinking and power-house of a team that works at Grib. As Grib strives to provide a better experience to help increase the quality of lives, this philosophy is also applied internally. The firm’s CEO, Pouria Kay emphasises the importance of the team completing KPIs at the end of a work day. “The most important KPI for our culture at the end of the day is that as a “gribster” (as the staff at Grib are called), at any moment, you could say the time you have spent in Grib, has been worth your time. That you enjoy spending your lifetime being at Grib.” The team at Grib are provided with the freedom of working when and where it suits them best, as well as the last say in the solution to a challenge they pursue. The company policy is to be open for experimentation, focusing more on the process of achieving the results and learning outcomes rather than just results alone. With the official launch of Grib3D rapidly approaching, the company is already looking ahead to what else the future has in store for them. Alongside working tirelessly to reduce the burden of 3D modelling, Grib promises that they will do the same for programming in the years to come. In the future, Pouria believes that Jul20178 as you create 3D models, you will also have the ability to program them without having technical expertise, as he further explains. “Going forward, we are aiming to introduce a new way of 3D programming so that as you create 3D models, you can also program them without having technical expertise. As an example, imagine a 10-year old that could create a windmill in 3D and then also program it so that with the wind it would start rotating and stop when the wind stops. It is a simple example, but it is a powerful signal about how the future of 3D creation will be – a democratized environment for creativity and creation, and you do not need to necessarily learn to speak the language of machines to be able to do something like that. It is good to know how to write code but it does not need to be the only way.” Whilst these are just a small glance at what the future has in store for the firm in 2021, it is certainly an exciting time for not just for Grib but also the industry, and we are excited to see how the team further establish a reputation as pioneers in 3D modelling. Contact: Anusha Ramakrishnan Company: Grib3D Web Address: www.grib3d.com