Issue 10 2024 | 11 phone calls were going into a data black hole. We couldn’t tie a sale back to the campaign that drove it and that made it difficult for us to optimise our media spend.” “Invoca has given us complete visibility into the campaigns driving each call as well as what happens on those calls. It’s enabled us to get a higher return on our ad dollars and prove our full ROI.” The team behind the company’s innovative product suite is proud to be part of Invoca’s mission and enjoys the open, high-energy, and diverse culture that its leaders foster. The focus is on transparency and collaboration, and a strong sense of accountability runs through the business. “We push each other to new heights,” says UK Director Duncan MacPherson, “celebrate our victories, and pick each other up when we lose.” As a remote-first workforce, its employees maintain that mutual support and problem-solving excellence both in-person and via social channels. Excelling in its current market, the team looks forward to the company’s expansion into the UK. Throughout its customer bases, Invoca aims to continue its run of disruptive innovations, allowing every business on the digitisation spectrum from those emerging to the fully digital. It aims to innovate in line with customers’ businesses, remaining a cutting-edge presence in the years to come. MacPherson expresses Invoca’s excitement about these developments. “We’re just at the beginning of the journey for revenue execution platforms as a declared category. The trend by B2C companies to align marketing and sales teams to repair the broken buyer journey is already gaining traction among forwardthinking revenue teams.” For call tracking software and revenue execution in the UK, Invoca is set to become the go-to choice. Its versatile software is to many companies the difference between an effective and ineffective sales force and marketing team. Customers’ strategies are more streamlined, impactful, and analysable than ever before with Invoca on their side, and the team looks forward to working with more forward-thinking businesses to drive revenue attribution and optimise the consumer journey like never before. Contact: Duncan MacPherson Company: Invoca Web Address: www.invoca.com Email: dmacpherson@invoca.com Invoca is earning a reputation for innovation across various industries. The company recently conducted a survey of 600 sales, contact centre, and marketing leaders at B2C brands, and the results are telling. Over 90% of respondents believe that alignment between marketing and sales teams is important to drive revenue growth, while only 10% of them say their teams are strongly aligned. Invoca aims to change this by providing the tools for these departments to interact meaningfully with one another, sharing valuable insights, and mutually boosting performance. For contact centres, Invoca’s call tracking software and AI analytics tools allow businesses to analyse conversion data directly from phone calls. This extrapolates keywords for SEO implementation and inclusion in marketing campaigns, increasing conversion rates and engagement with the right target audience. Meanwhile, its Signal AI analyses calls against KPIs to discern how contact centre agents’ behaviours are working, or not working, to drive a successful sales journey. With a workflow enhanced by Invoca, calls inform marketing decisions, and those decisions create meaningful audience connections in turn. Its benefits permeate the entire customer lifecycle, enhancing profitability, customer engagement, and across-the-board satisfaction. “Just about every major consumer brand you can think of has a marketing team and a contact centre sales team, but these organisations are rarely working with one another. At Invoca, we connect two strategically important parts of a consumer business and help these functions come together to drive growth and revenue for the company.” - Duncan MacPherson One of the most exciting elements of Invoca’s offering is that it’s easily integrated with existing systems. Voice insights blend seamlessly with many customers’ tech stacks, including leading social media ad platforms, entering their ecosystems without costly or time-consuming implementation. As a new addition to plenty of businesses across the healthcare, government, and banking sectors, many rely on Invoca’s software for its benefit to the end-to-end customer journey and robust cybersecurity. It offers a streamlined, secure way to unlock a new range of data-driven decisions. Users across a range of companies praise Invoca’s platform, reflecting the strong customer focus at the heart of its operation. One satisfied client shares, “our biggest problem was that our The revenue of many businesses suffers under the weight of what Invoca calls the broken buyer journey. The disconnect between contact centre sales teams and marketing teams represents an untapped opportunity for many businesses. Invoca’s mission is to bring these forces together, empowering consumer brands to acquire customers and drive revenue, modernising the buyer experience by blending the digital with the human touch. It has more than earnt its place as Best Revenue Execution Platform Provider 2024 – UK & USA. The Connective Tissue Between Sales and Marketing
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