Issue 10 2024 | 7 At RIGHTSURE, the mission is to seamlessly blend state-ofthe-art technology with the personalised touch of its Famously Friendly humans, providing customers with only the fastest, most approachable service, where they are made to feel empowered through a vast range of personalised insurance options and clear information on them. The company remains at the forefront of technological advancements, utilising AI and chatbots to offer 24/7 service, whether by phone, text, or its self-quoting tool, RIGHTRATER, while its people are also available over the telephone to help find a policy that best suits each individual or business’ unique needs. At the foundation of RIGHTSURE is its Famously Friendly humans, and it is committed to investing in them to succeed and in turn “become tomorrow’s leaders”. It prioritises their development through top-tier training, while also fostering a collaborative and supportive work environment. The company’s Marketing and Public Relations Manager, Ellen Taylor tells us, “At RIGHTSURE, our company culture is the foundation of our success. We believe that fostering a positive, supportive environment where team members feel valued and empowered directly translates to exceptional service for our clients. By investing in continuous training and development, we create a space where collaboration thrives, and innovation is encouraged. Our Famously Friendly culture isn’t just a motto; it’s the heart of everything we do. We nurture this through open communication, recognition of achievements, and a shared commitment to excellence. This strong internal culture not only drives our growth but ensures long-term success for both our team and our customers.” Indeed a company to rejoice in the success and loyalty of its people, RIGHTSURE has recently celebrated the 22-year anniversary of its Vice President of Licensing and Compliance, Juliette Burke, who has played a vital role in ensuring excellence and customer satisfaction across the board. Juliette’s RIGHTSURE journey began with Jeff Arnold offering her a role in corporate training, having recognised the value in her educational background from working as an educator for 10 years. Thus, Juliette took this career-defining decision in her stride and became a licensed insurance agent. “Understanding insurance is a process that never seems to end,” says Juliette of her passion for continual learning. “Learning more about the policies, state regulations, and ever-changing technology is a full-time endeavour, but a challenge I truly enjoy.” She notes that insurance seems to be in her genes, having followed in her grandfather’s footsteps as an agent. Her natural flair has become highly evident over the years, with her being familiar with all the diverse carriers that RIGHTSURE partners with and always being ready to assist with any type of coverage, whether a single motorcycle to a $5,000,000 umbrella policy. Even in times of client distress, Juliette is steadfast in her responses, often providing a solution or update within 24 hours. “Juliette’s commitment to excellence and her dedication to RIGHTSURE are truly commendable,” comments Jeff. “We are thrilled to celebrate her 22 years of service and look forward to many more milestones with her on our team.” “After 27 years, there’s still no ‘I’ in ‘team’ – and I remain extremely grateful to mine.” -Jeff Arnold Although headquartered in Arizona, with its second office having opened in Tucson in April this year, RIGHTSURE provides insurance to customers all over the United States. It can insure everything “from homes to drones and pet to jets”, tailoring its services especially for personal, business, auto dealer, and mortgage broker Since its founding by Jeff Arnold in 2008, RIGHTSURE’s “Famously Friendly” team have, from offices in Arizona, been helping with all things insurance across 42 of the 50 states of America. With such a nationwide presence, the company has built strong partnerships with over 110 carrier partners, allowing it to tailor its solutions to every insurance need. This remarkable offering is combined with dedication to excellence and award-winning customer service, amounting to RIGHTSURE being known as North America’s Most Awarded Insurance Firm. Now with another trophy to add to the shelf, we discover how it has come to be named our Most Client-Focused Insurance Firm 2024 - Mountain States. needs. RIGHTSURE helps individuals and businesses to find the right insurance coverage to meet their requirements with a high level of professionalism, researching rates and coverage from top insurance companies so customers can be sure they have the best possible price and coverage for their needs. As the company says, “We do the insurance shopping and comparing so you can save time and money!” Personal Insurance RIGHTSURE’s personal insurance provides quality insurance choices for individuals and families. Whether graduating college, getting married, starting a family, sending a child off to college, or planning for retirement, the Famously Friendly team can aid in finding the perfect insurance policy, with there being a solution available for every need, whether auto, homeowner, renter, boat, motorcycle, condo, RV, landlord, flood, earthquake, off-road vehicle, Mexico auto, pet, life, and medicare. The company even offers umbrella insurance, as home and auto insurance have their limits in cover. If faced with claims that are beyond what an insurance policy covers, an umbrella policy can provide additional protection, coming in particularly useful for homeowners and drivers of cars, motorcycles, boats, RVs, and ATVs. Insurance for Businesses, Auto Dealers, and Mortgage Brokers The experienced professionals at RIGHTSURE will evaluate each business’ operations and recommend the appropriate insurance package to ensure they are protected against any risks that they may face, with its reputable insurance partners able to provide complete solutions for businesses of all sizes. RIGHTSURE’s business solutions can be adjusted to fit particular needs, whether for a one-man shop or large corporation, its packages include business auto, liability, workers’ compensation, property, and more. Furthermore, it is recommended that businesses opt for commercial umbrella insurance to access liability limits that go beyond any other insurance policies that are in place to help protect all assets – because it can make all the difference in a business surviving catastrophic liability loss and not. Co-Marketing Business Partnerships Not only does RIGHTSURE provide business insurance, but it is also the only insurance agency to help businesses scale. By becoming a RIGHTSURE co-marketing partner, businesses will receive free AI-powered social media services provided by APPLICA, helping them to attract customers – particularly millennials who spend much of their time on social media – and growing their operations. APPLICA’s AI technology creates and publishes automated intelligent, custom-branded postings on the business’ social media pages, specifically designed for them and to appeal to their target customers, with their logo embedded, alongside a call-to-action button that takes visitors directly to their website. “What sets RIGHTSURE apart in the insurance industry is our unwavering commitment to innovation, guided by the visionary leadership of Jeff Arnold.” -Ellen Taylor While RIGHTSURE has proven itself to be a real force to be reckoned with in the American insurance industry, that’s not to say that it doesn’t come without its challenges. Ellen tells us that over the past 12 months, a major challenge for the company
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