Issue 3 2020
Issue 3 2020 9 enabled based on the needs of individual physicians and practices to send automated reputation ads targeted to individuals identified through machine learning and analytics. With a click of a button, clients can enable these opportunities so that searchers in the targeted areas will see the reputation ad sitting at the top of the Google Local 3-Pack right at their decision-making moments. A call tracker will then follow these potential new patients as they interact with the ad and GMB page and throughout their care. SocialClimb’s tracking features and comprehensive reports mean medical practices can see the actual return on investment for the money they spend on growing their practice. A View of the Numbers Medical practices and physicians who use SocialClimb to manage their reputation and automate their patient acquisition are seeing great results. Johns Hopkins Orthopaedics, headquartered in Maryland, increased their number of reviews by over 2,700% within three months of partnering with SocialClimb. During the same time frame, their star rating improved from 3.67 to 4.79 stars, a 1.1 star increase. They also optimized their GMB listings. Thanks to their improved reviews and newly optimized GMB pages, they quickly began landing at the top of online Local Search results to organically attract new patients. OrthoCarolina, a large orthopedic group with dozens of locations, began seeing dramatic results within a few months of starting to work with SocialClimb. Their average rating climbed from 3.3 to 4.7 stars, an increase of 1.4 stars. The number of reviews for each location rose from an average of 20 to over 100 reviews. With very little effort from their staff, they were able to regain control of their reputation and begin dominating Local Search results for every location. Central Ohio Primary Care, a physicians group with over 75 practices that serves over 400,000 patients, has also seen great results with SocialClimb. They have received over 25,000 reviews across all platforms in only 9 months. The number of Google reviews they receive each month increased by 2,400%, going from around 40 reviews a month to over 1,000 a month. Their Google rating moved from 4.22 stars to 4.77 stars with 91% of their reviews having 4 or 5 stars. Watertown Regional Medical Center, a LifePoint Health medical center located in Wisconsin, also experienced very positive results from working with SocialClimb. Their Google star rating improved from 2.35 stars to 4.63 stars with an overall rating of 4.55 stars across all platforms. They also saw a 1,850% increase in public reviews on a monthly basis. They now receive about 1,600 calls a month from their GMB listing, a significant increase from the 700 a month they were receiving previously. With their improved reputation and growth driven by their reputation management efforts, they have become the top- rated hospital in the LifePoint hospital group. Looking to the Future SocialClimb is changing the game in medical marketing with the best physician reputation tools on the market, automated reputation ads, and real measurement that lets medical practices track their marketing spend. As a verified Google Partner, they are staying at the forefront of online marketing and incorporating new technology as it emerges. Medical practices and physicians who partner with SocialClimb benefit from cutting-edge medical marketing that will automate their patient acquisition and grow their practice with confidence. Timely reports will show them the impact of their marketing dollars so they can make strategic decisions to drive the revenue growth they deserve as every growth decision is made in the context of real data points in real time with an informed view of their entire landscape. They will be well positioned to stay ahead of the competition, grow their business on their own terms, and fine-tune their marketing spend to achieve the results they want. SocialClimb’s platform gives medical practices and physicians the ability to compete and win in today’s medical market. Medical consumers win as well as they gain access to useful data so they can make the best informed decision possible and find a doctor they can trust. Contact: Ty Allen Address: 901 Mopac Expressway South, Building 1, Suite 300, Austin, TX 78746 Telephone: (+1) 866-338-8270 Email:
[email protected]
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