Issue 4 2024 | 15 As a full-service PR firm, Brookline’s portfolio of services is diverse, encompassing media relations, social media, corporate communications, crisis communications/issues management, digital media, influencer engagement, integrated marketing, graphic design, brand strategy, events and activations, financial communications, and Indigenous relations. This broad range of services allows clients to work with the agency to achieve a variety of goals, making it the go-to partner for all their PR needs. With a diverse client base that spans local, national, and global organizations, Brookline understands that every company possesses a unique set of needs and requirements. For this reason, the firm leverages its experience in various industries to personalize its services, tailoring them to meet and exceed clients’ expectations. Brookline’s team of uniquely talented PR, marketing, and design professionals are dedicated to delivering the best results and continually redefining industry standards. In order to propel their work to the next level, they maintain a focus on four key pillars of excellence: fresh, creative, solid, and professional. This drives them to bring fresh and creative ideas to the table in their day-to-day work, and function as a solid and professional team upon which clients can rely. The team can be trusted to use their seasoned expertise to provide sound advice and experience, which has been the key to the firm’s continued success. Operating in a competitive industry, Brookline employs a unique pricing structure as one of the first agencies in Canada to adopt a non-billable model. This means that clients have access to every level of the team at the same hourly rate. Another factor that sets Brookline apart is its unique working environment. The firm has always operated based on the belief that business excellence and unrivaled results stem from a positive employee experience and a healthy and respectful workplace. To ensure that internal culture is always a priority, the firm is equipped with a dedicated culture team who run initiatives throughout the year to promote mental health, physical health, and enjoyment amongst employees. To further bolster its internal culture, Brookline Situated in the heart of Calgary, Alberta, Brookline Public Relations, Inc. (Brookline) is one of Canada’s top boutique public relations agencies, boasting an impressive track record for planning and executing awardwinning communications campaigns that effectively tell clients’ stories. Here, we dive deeper into the firm’s work and explore the reasons behind its success in winning the title of Best Boutique PR Agency, Alberta, in the Canadian Business Awards 2024. Best Boutique PR Agency 2024 - Alberta has established a mentorship program, where new employees are partnered with a seasoned employee for their initial six months to ensure they have someone to go to for guidance, feedback, and overall support as they settle into their new role. This ensures that new team members are comfortable and prepared to show up to work as their best selves on a daily basis, enabling them to reach their full potential. In both 2023 and 2024, Brookline was recognized as a Great Place to Work®, symbolizing its steadfast dedication to the working environment. Alongside this, it has also been awarded Best Place to Work in Alberta, Best Place to Work for Mental Wellness, and Best Place to Work for Professional Development. Along with these impressive accolades, Brookline has recently been named Best Boutique PR Agency, Alberta, in the Canadian Business Awards 2024. A true testament to its outstanding PR services as well as the hard work and unwavering dedication of its team. This year, Brookline is celebrating its 20th anniversary with a number of client and team appreciation events. Since its inception, the firm has achieved profitability year over year, defying all odds to succeed as a small business. The firm’s ongoing success has enabled it to grow from a place of strength and resilience. The firm has demonstrated this by its ability to provide its staff annual bonuses, even in the face of the pandemic. Currently, Brookline’s client roster is growing, along with the size of its team. There is no doubt that the firm looks towards a bright future, and we can’t wait to see what it will go on to accomplish! Contact: Shauna MacDonald Company: Brookline Public Relations Web Address: www.brooklinepr.com
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