Corporate Vision Issue 5

6 CORPORATE VISION / Issue 5 2018 , REinVR, Real Estate inVirtual Reality, is a Canadian company that uses advanced video game technology to create photo-realistic visuals and animation to beautifully showcase real estate projects that have not yet been built.We spoke to founder NathanNasseri about the success of his firm, and his unique background in video game design and newhome sales. A Game Changer for Real Estate Visuals Established in 2016, REinVR creates stunning visuals and interactive animations for pre- construction real estate projects. Using cutting-edge technology developed for the video game industry, REinVR develops life-like photo experiences and immersive visual environments that help real estate developers with permit approvals, marketing and, ultimately, sales. REinVR’s team consists of many talented designers who have spent their careers making some of the most innovative video games ever created. This gives REinVR a huge technological advantage over its competition due to the speed at which changes can be made. With the simple click of a button (or even a voice command), a floor plan layout or interior design palette can be completely changed – instantly. This provides incredible value, as homebuyers or customers are able to see different colour palette combinations at lightning speed. Nasseri’s talented team of designers has enabled REinVR to offer a wide-range of visual experiences, and has attracted a diverse client base of high-profile real estate developers. “Predominantly, our clients are architects and real estate developers of residential, commercial, and industrial projects around the world. We have also worked on several government projects, and we’re always excited to work with new clients who want to showcase their pre-construction project with visual experiences that set a whole new standard,” said Nasseri. “Our approach to creating visuals is very different from the traditional rendering market. For example, when we create an apartment or home, we make the entire floor plan. Once we’ve created this holistic environment, we can do whatever we want with it, including creating high quality, photo-realistic renders, videos, Virtual Reality experiences, and 3D walk-through tours. We can also instantly change colour palettes to showcase variety to homebuyers, or customise a commercial space with a logo for a specific client like Amazon, Nike, or Tesla. With our advanced technology, pre-construction real estate projects can be showcased with life-like quality that you’ve never seen before. It’s an innovative game changer for the industries of architecture, engineering, construction and real estate.” Creating visuals using this unique approach is also beneficial when working with a new client. Nasseri explains the method that REinVR uses to ensure their clients’ requirements are met and surpassed. “At REinVR, the most important work is done in the first 48 hours of a new project. We review all the building schematics and specifications, assign tasks to our team, and create a breakdown of exactly what needs to be done. This is imperative to ensure we utilise our resources efficiently to finish the project on time and with the utmost accuracy. Also, we request specific information from the client if it’s not provided (e.g. what door knobs they want to use, or what towel bars they have selected). These tiny details make a significant difference and provide an accurate portrayal of the visual environment. If the client doesn’t have these details finalised, we simply ask them to show us a sample that is similar to what they will select,” said Nasseri. “Furthermore, speaking with their architect or interior designer is an important initial step to ensure everything is done right, the first time. If our clients have interior designers, we work with them to determine what furniture they would like. Our furniture catalogue has thousands of options, so there’s always something to 1803CV41 suit each project. Also, we include complimentary interior design consultation to ensure the furniture and layout match the target demographic of the project. This can save our clients significant time if they don’t have the internal resources to select furniture.” With regards to REinVR’s overall mission, Nasseri explains that every team member works together to provide clients with the most advanced sales tool in the real estate market, and this is what the team measures its success against. “Our mission is simple: provide our clients with the most advanced visual sales tool in the real estate market. We have several long-term goals, however, our mission this year is to disrupt the render industry with a solution that provides both quality and quantity for less than the cost of traditional static renders alone. We have spent the last year perfecting our system, and we have industry-leading visual quality in Virtual Reality (VR), which also translates into our photos, videos, and other applications. As technology advances and AI, cloud computing, VR, and Augmented Reality improve, we will be implementing these into our system. 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