Corporate Vision Issue 5

CORPORATE VISION / Issue 5 2018 7 A Game Changer for Real Estate Visuals g work as a sales tool first, and if it works for sales, it will work just as well, if not better, for marketing,” said Nasseri. Operating within the competitive technology industry, it is vital that REinVR is able to differentiate itself from its competitors. Nasseri strongly believes in his team’s technological and design capabilities, not to mention his own unique bi-level background and work experience. “My family has been building homes since before I was born, so I had a lot of exposure to the construction and new home industry. I’m formally educated in video game design, but after graduating I found my true passion was in real estate, and helping people find and build a new home. After spending four years in new home sales, I identified certain areas that could be improved with the assistance of a state-of-the-art sales tool using video game technology as its foundation,” said Nasseri. However, Nasseri’s unique background is just part of the equation, and he’s keen to praise the incredible skillset and knowledge of his colleague and business partner. He’s adamant that his business partner is a major contributor to the success of the company. “Aaryn Flynn, who worked at BioWare for 17 years and was the General Manager for nine years, joined REinVR as my business partner. For those who don’t know, BioWare is arguably the best video game studio in the world. Together, we wanted to take a new approach to innovate how the real estate industry showcases pre-construction projects,” said Nasseri. “Based on my experience, we set out to create a sales tool. This is the biggest difference between us and our competition. I have the experience of actually selling new homes and we have tested our system and made improvements to create the next best option to building the real-life model. We are experts in our field, and we already know how to push the limitations of this technology.” “Typically, our competitors make traditional static renders, not critically-acclaimed video games. For us, this is a cakewalk compared to the industry- leading video games created at BioWare. However, many of the same skillsets are used when we transform our clients’ specifications and drawings into a compelling life-like visual scene. Plus, we ensure our clients’ sales and marketing team is trained, and knows exactly how to use our system to sell more homes, faster. We want all of our clients to have success using our system, and the last thing we want is a system that isn’t utilised to its full potential.” Nasseri’s formal education in video game design, coupled with his past work experience in new home sales, has provided him with a rare perspective into the customer’s decision-making process. He’s confident his knowledge of the new home sales process has helped spark steady company growth for REinVR. “My previous experience has given me a unique bi-level perspective regarding the process that homebuyers undertake when purchasing a new home. Buying a home is often the largest investment a family will make in their lifetime, and understanding the customer’s journey throughout this process is absolutely critical. My experience in new home sales has given me a unique vantage point that allows me, and Aaryn, to guide our clients with strategic approaches that focus on the homebuyer’s perspective – and what they typically deem to be most important,” said Nasseri. “This pinpoint focus allows us to visually highlight particular features in a home that are traditionally viewed as key selling points by the homebuyer. For example, many homebuyers focus on a handful of important features in a new home (e.g. the kitchen, the foyer, the master bedroom and ensuite, an open- concept feel, abundant natural light, etc). Key insight into a homebuyer’s typical perspective streamlines our process and keeps our visuals focused on what’s usually deemed a top priority for the buyer.” Furthermore, REinVR also boasts advanced technology knowhow. Nasseri says the technology they use is redefining the real estate industry, and is attracting more clients across the sector. “The technology we use has existed for years in the video game industry. It’s called Real Time Rendering (RTR), and it’s radically different from how