8 CORPORATE VISION / Issue 5 2018 , traditional rendering companies create their work. The old way is called offline rendering, and it can take days, weeks or even months to render a video or photo, and these become very expensive, very quickly. RTR, however, can reduce rendering time from months down to mere minutes. Our competitors have to charge for rendering time – we don’t. We can do it almost instantly. Personally, I founded REinVR to help new homebuyers actually fully understand what they’re buying using Virtual Reality technology. To my surprise, we found that the market isn’t completely ready for VR just yet, and we’ve had better results offering our system to replace static renders and provide video, while positioning the VR and 3D interactive walk-through tour as a free bonus for working with REinVR,” said Nasseri. “The amount of time and money dedicated to creating static renders for real estate projects would shock most people. There is a lot of money spent on pictures that don’t convey the full scope of a real estate project. We don’t feel that static renders for exteriors will be going away anytime soon, but for interiors it’s a different story. Our focus has been creating the most realistic interior visuals to help sell a real estate project.” Nasseri is confident in his company’s ability to meet the ever-increasing demands of clients across the sector, and refers to what techniques he uses in order to ensure his company stays ahead of the curve. “I spend about two hours every day researching new hardware, software, and connecting with people in the RTR and VR industry. The pace at which the industry is changing is staggering, and without dedicating a few hours each morning, I wouldn’t be able to keep up,” he says. “As a Canadian real estate design firm, we like to use the term “Hockey Stick” to explain the growth chart of our newly emerging industry. We are in the early days of using RTR technology for architecture, but the results speak for themselves. In a year, we’ve completed over 25 projects, and are setup to handle up to 1,200 projects per year, so we’re prepared for the hockey stick growth. The biggest challenge for us is that architects and real estate developers are typically somewhat reluctant to adopt new technology. “However, in this circumstance, I think the benefits are so significant that once they understand how it works, they’re compelled to switch. For instance, traditionally, if you had a static render, and you wanted to change the cabinet colour from white to brown, it would take days to re-render this image. At REinVR, it takes less than a second and a click of a button, or better yet, the use of a voice command that simply says, ‘change colour’ and it’s done. Last year, we created a project with thousands of colour combinations including six wall colours, six cabinet colours, 25 flooring options, 12 tile backsplash options, and six countertop options. The speed, flexibility, quantity and quality of our system is helping push the industry to embrace RTR technology, but the majority of architects and real estate developers are still using old-school renders and offline rendering services. However, this is changing quickly and by the end of 2020, I expect to see the vast majority switch to RTR.” In addition to his advanced technology, Nasseri also knows the importance of a strong company culture that allows each team member to find the perfect balance between work and home life. Throughout the industry, Nasseri is well aware that employees often feel burnt out, and he is keen to ensure this does not happen at REinVR. “Across the company, we encourage our team to work at home and be with their families. The games’ industry is infamous for working long hours and burning out employees. We have learned those lessons, and we want to create a workforce that sticks with us for the long term, instead of burning out and leaving.” Nasseri is also quick to praise his business partner and his contacts within the industry, which means the company is able to attract the very best talent. “Honestly, I am very blessed to have Aaryn as my business partner. He knows the top talent in the video game industry because he spent years working with them, and his praise goes a long way. If he says someone is good, I fully trust his judgment and we bring that individual onto our team. Our approach – to give team members the freedom to work at home and work the hours they want – is very attractive and has resulted in us having some of the best designers in the world working at REinVR.” In his concluding comments, Nasseri explains how he views the European real estate market, and that potentially entering the market is something he is incredibly interested in doing. “Moving forward, the prospect of entering the European real estate market is very exciting for us. There are many world-class projects with unique architectural details not seen in North America. It would be a great opportunity to expand our perspective. We’re all about learning, listening and growing, so each new opportunity is something we deeply cherish.” REinVR charges $10,000 CAD per floor plan, which includes 30 static renders, a video animation, a 3D interactive walk-through tour, and a VR experience as a full packaged offering. Contact us for a quote for your next real estate project:
[email protected]. Contact: Nathan Nasseri Website: reinvr.com