Issue 6 2024 | 17 Just us & Otto was established in 2011 but rebranded in 2017 to become the beloved company it is today. Just us & Otto is now a renowned marketing agency in the Middle East, dedicated to helping businesses build their own brands. The company offers a myriad of marketing services to make this possible, providing its clients with both in-person and digital solutions. Such a variety of services is made possible through the curation of a multi-lingual, multidisciplinary team with expertise that ranges across a broad spectrum of marketing angles. Each member of the team brings their own unique set of skills and perspective to the brand, allowing Just us & Otto to adjust its services as necessary. Markus comments, “Our clients are seeking to grow in the local and international markets, thus having a team that has first-hand knowledge of many cultures and languages proves highly beneficial for us and our clients.” The team can offer clients expert help in navigating the complex digital landscape, a pivotal element of modern-day marketing. Despite the high quality of a company’s products, the overall appearance of the company in terms of its logo or website design can make or break a sale. Consumer behaviour is impacted by the aesthetic decisions made by companies daily and companies must consider this research when considering marketing strategy. Just us & Otto offers clients corporate branding, graphic design, and website design services to help businesses boost their audience levels through visual marketing methods. Despite this research, aesthetic is not the only crucial element to consider when devising digital marketing strategies. Just us & Otto additionally provide clients with social media management services to ensure that businesses are making the most of their social media platforms. The team will build tailored strategy checklists to help businesses grow and maintain an audience base. Although much of consumer behaviour has shifted to the digital sphere, Just us & Otto recognises the importance of in-person marketing. The agency assists companies with organising events and exhibitions that display their products and expand their audience even further. For companies needing support in managing their public relations, Just us & Otto are on hand to curate and implement tailor-made campaigns that can elevate exposure on a local, regional, and international level. We ask Markus to delve into Just us & Otto’s innovative services and he tells us, “We brew together every aspect of creative, physical, and digital resources into engaging brand experiences. By developing interactive scenarios, our audiences are drawn into the brand’s magic, complete with its values and personality through our brand development and advertising strategies. Our creative skills are evident in our graphic and website designs, as well as our unique event management services and planning. We provide solid, creative, and innovative solutions to captivate and create positive changes when realising brand dreams.” In the past, the company has devised many creative marketing events to showcase brands. In 2023, Just us & Otto was the event Just us & Otto is an innovative marketing agency based in Qatar. The company is on a mission to create immersive, authentic, and mesmerising experiences for its audience, with its ultimate goal being to make long-lasting memories through its unique marketing techniques. As Just us & Otto is named one of our Top 10 Marketing Leaders 2024, we speak with the company’s General Manager and Founder, Markus Hofmeister to find out more. The Marketing Agency Making Memories That Last organiser for QDB’s Business Incubation & Acceleration Demo Day, an event created to highlight promising start-ups. In 2024, the company organised and delivered DHFC’s National Sports Day, managing the full concept development, setup, branding, and on-site operations. Of the many high-profile events held by Just us & Otto, one of the more notable events organised by the company was the Autonomous e-Mobility Forum, which was the first edition of the Forum and took place from April 30th to May 1st 2024. The Forum allowed academics and experts from a variety of fields to come together and discuss the latest trends and developments in sustainable transport, with a key message of ‘Dialogue, Collaboration, Innovation’. As for the future, Markus tells us, “We are pleased to announce that the second edition of Autonomous e-Mobility Forum will take place in Qatar in 2025. In addition to evolving this event, our company is focusing on developing and delivering more of our own projects in the future.” Company Name: Just us & Otto Middle East Contact: Markus Hofmeister- General Manager & Founder Web Address: www.justusandotto.com Email: [email protected] Top 10 Marketing Leaders 2024
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