Issue 7 2019

CORPORATE VISION / Issue 7 2019 5 NEWS , A10 Networks, announced that it has appointed Abdulma- jeed Alobailan as the company’s new country manager for Saudi Arabia with a view to driving further business growth and success in the Kingdom. In his new role Abdulmajeed will be responsible for leading the sales and pre-sales teams, as well as planning and executing channel and marketing strategies. Abdulmajeed started his career at Ministry of Foreign Affairs – Saudi Arabia, managing the IT infrastructure across branches and embassies around the world. He later moved to General Authority of Civil Avia- tion, where his role was to leverage the cloud infrastructure across all Saudi airports, which ultimately led to him being one of the co-founders of Saudi Aviation Information Technology (SAVIT) spearheading smart airport initiatives for the aviation sector in Saudi Arabia. Over the years, Abdulmajeed enjoyed establishing relationships with disruptive technol- ogy leaders and providers globally to adopt Saudi Arabia’s Vision 2030. Mohammed Al-Moneer, Regional Vice President of Sales – MENA at A10 Networks says, “As part of Saudi Vision 2030, the government has identified digital transformation as one of the key mechanisms to achieve its aspirations of being a vibrant society, a thriving economy and an ambitious nation. Closely aligned with this vision, A10 Networks has a very strong value proposition for government and private organi- zations by offering market leading AI driven application and network se- curity solutions including hyperscale 5G security, DDoS protection and multi-cloud application visibility, analytics and automation.” “Abdulmajeed brings with him a wealth of knowledge and experience of the technology industry. We believe that under his leadership, we will be able to expand our reach, share A10 Networks technology advantages and add even more value to Saudi Arabia’s cyber defense initiatives in the public and private sector.” Abdulmajeed’s immediate focus is on establishing a technology roadm- ap for Saudi Arabia aligned with A10 Networks’ corporate strategy and bringing the company’s disruptive technologies to key enterprise cus- tomers in Saudi. He will spearhead the development of an A10 Net- works’ Saudi Lab that will develop innovative solutions catering to the specific needs of the local market. Another focus area will be on ena- blement of the Technical Assistance Centre (TAC) in Riyadh for local support to strategic partners and customers. There are already plans to run regular technology workshops for customers and strategic events in partnership with global technology providers. In order to popularize A10 Networks’ technology, the company will be looking to actively enroll interns and new graduates in Saudi, who have a passion for the company’s solutions, into A10 University. Although the company’s product portfolio serves a wide range of industry sectors, in line with the global strategy, there will be a major focus on the enterprise segment of the market, in particular the banking and finance, healthcare and education verticals where the company has enjoyed a great deal of success in the region. New Beginnings “Saudi government has already started the journey towards “Saudi Vi- sion 2030” where the final aim is to increase non-oil government rev- enue from SAR 163 billion to SAR 1 Trillion. This is where disruptive and cloud technologies from companies like A10 Networks will play a significant role. We believe our portfolio of AI driven application and net- work security services are essential to digital businesses today, and to fighting the cyber war,” says Abdulmajeed Alobailan. “Central to our product portfolio is our drive to increase security efficacy, automate complex processes and provide intelligence, all at hyperscale, ensuring businesses can be agile and operate efficiently. Cutting-edge technologies are key to our differentiation and often the reason we are chosen over traditional vendors. I have no doubt that with strong leader- ship, strategic customer focus and an agile marketing plan, we will enjoy increased success in the Saudi market this year and beyond.” A10 Networks to drive business growth in Saudi Arabia with appointment of new country head.

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