Issue 7 2020

Let There Be Light In film and television, the role of lighting is key to telling a story successfully. Finding ways to show the story through vivid colour or shades of grey is essential to the process. Providing the lights that keep the industry going are Rotolight, with their pioneering techniques going above and beyond the household bulb. Named Leading Innovators in Cinematic Lighting, 2020 – UK in Corporate Vision’s Corporate Excellence Awards, we shed some light on the firm to find out more. Issue 7 2020 39 Representing the best of British, Rotolight is a name ubiquitous with the UK film and television industry. The team have built their reputation on being able to create lighting products that transform the way in which a story is told. Focusing on modern LED lights, Rotolight is the go-to solution for photographers and filmmakers alike. As in any creative industry, the need to provide a practical solution that is artistically satisfying is must. It’s an immense challenge, but one that the Rotolight team rise to without fail. Their mission is to continue pushing the boundaries of innovation, and provide products that are able to fulfil a unique purpose. With years of experience behind them, the team is uniquely capable of finding the best way to help creators realise their creative visions in their entirety. As a result of the team’s high standards and exceptional quality, Rotolight products are used across the board in the film and television industry, with productions varying from ITV’s ‘Dancing on Ice’ to the James Bond film ‘Skyfall’. It’s possible to find Rotolight products in over forty-one countries around the world, which is a testament to their incredible skill and adaptability. With customers that include the BBC, ITV, Disney, Formula 1 and CNN, it’s impossible to argue with the quality that is on display. The team has grown to be a premium brand that is recognised the world over, with a customer base that is incredibly loyal. To this end, Rotolight has engaged with an active network of brand ambassadors who deliver thousands of views, social engagements and Feb20092 incremental sales to the business. This has the effect of not only allowing more genuine interaction with the brand, but the opportunity for people to see how the company’s lighting setups can benefit a wide range of productions. As a result of a broad fanbase, Rotolight has found favour in many different markets, ranging from the ‘prosumer’ to the professional. The team’s intimate knowledge of LEDs has allowed them to create products that have never been seen on the marketplace before. It was Rotolight who produced the first continuous LED and flash all-in-one for hobbyist photographers in the world, opening up a whole new industry to business. As a result of the team’s high standards and exceptional quality, Rotolight products are used across the board in the film and television industry, with productions varying from ITV’s ‘Dancing on Ice’ to the James Bond film ‘Skyfall’. It’s possible to find Rotolight products in over forty-one countries around the world, which is a testament to their incredible skill and adaptability. With customers that include the BBC, ITV, Disney, Formula 1 and CNN, it’s impossible to argue with the quality that is on display. Where the team truly excels is in its connection with the customer, and they have tried incredibly hard to make exciting opportunities available not only to see what Rotolight have to offer, but how best to light a situation. This incredible opportunity is typical of the Rotolight team, and can be found in their series of video tutorials on their website. Ranging from guidance on how to light a scene, to how to apply different techniques, to whole webinars with experts in the field, it’s clear that the love for lighting goes beyond simply selling a product. It is this passion for their products that sets the team at Rotolight apart from the competition. The industry thrives because of companies like Rotolight who always try to go above and beyond. It’s little wonder that it has been able to achieve such amazing success. Company: Rotolight Contact: Zoe Gardiner Web Address: www.rotolight.com