January 2025 | 9 Having been established in 1999, BenefitHub recently celebrated its 25th anniversary with several key events which reflected its ongoing commitment to innovation and excellence. Highlights included a commemorative video, shared client testimonials, and the acquisition of Abenity, a former competitor and leading provider of private perks programmes. The employee benefits landscape is experiencing transformative changes, and BenefitHub has strategically positioned itself at the forefront of these developments, proactively adapting to better serve clients and users. For example, BenefitHub has significantly expanded its network to include more local businesses, delivering relevant and diverse savings opportunities across more than 20 countries; enhanced its mobile capabilities and platform’s accessibility, ensuring employees can easily access their benefits on the go; plus implemented sophisticated AI technology to help users discover the most relevant offers tailored to their interests. “Our strategic partnership with Abenity combines our 45 years of collective experience, expanding our reach and strengthening our ability to deliver unparalleled benefits,” Jeffrey tells us. “Our further strategic advances position BenefitHub as the industry leader in delivering innovative, personalised solutions while addressing the growing complexity of employee needs.” However, BenefitHub’s loyal customers’ experiences best illustrate the impact of these innovations: Darcy Bowers Webb, Senior Benefits Program Manager at Amazon, shares: “The best thing about BenefitHub is their willingness to adapt to changing needs and priorities. We have a great support team at BenefitHub that is always ready to work with our vision! Beyond that, our employees love that they can save money and earn cash back in the process.” The Lead Benefits Operational Consultant from a multinational telecommunications company adds: “BenefitHub has been very easy to work with. My vendor manager stays on top of all my requests whether it’s hourly, daily, weekly, or monthly. They have been a key partner in retaining and engaging our employees. One of the best things about BenefitHub is the variety of discounts and offers it provides for our employees. The ability to customise the platform to fit the needs of our workforce is key for site utilisation and employee experience. Our employees love BenefitHub because they can save money and use the site on their mobile devices.” For SMEs, enhancing HR doesn’t have to be overwhelming and there are strategic and manageable steps that can deliver a significant impact. Jeffrey recommends starting with core benefits, choosing scalable solutions, leveraging technology, partnering strategically and gathering feedback as key starting points for any firms looking to implement an employee benefits programme “BenefitHub supports this journey with 24/7 assistance and advanced customisation options,” he elaborates. “Our dedicated teams provide comprehensive support, including implementation guidance, marketing materials, and robust reporting to maximise employee engagement. “By partnering with BenefitHub, SMEs can create compelling HR offerings that effectively attract and retain top talent without overwhelming their resources.” The results speak for themselves, and users of BenefitHub programmes and schemes have reported 86% employee satisfaction, an average of $4,043 employee savings, including average savings of $970 on auto insurance and $543 on home insurance, and a 71% enhanced perception of employers, meaning employees are happier, healthier, and more engaged with their workplaces. “Our greatest joy comes from helping organisations strengthen their connection with employees through meaningful perks and everyday savings. These benefits not only improve financial well-being but also contribute to a more engaged and satisfied workforce.” For its dedication and hard work, BenefitHub gained recognition in the recent HR and Employment Awards, being crowned with the prestigious title of Best Employee Benefits Portal & Discount Marketplace 2025. Now, Jeffrey tells us that the firm is committed to staying at the very forefront of the employee benefits industry by continuously innovating and addressing the evolving needs of clients and employees. To achieve this, the company intends to expand its global merchant network, continue to enhance its AI-powered personalisation, develop seamless mobile-first experiences, build predictive analytics and strengthen its data security with the highest levels of privacy and protection. By focusing on these goals, it is certain that BenefitHub will continue leading the next generation of employee benefits. Contact: Jeffrey Litvack Company: BenefitHub Web Address: www.benefithub.com
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