Corporate Vision July 2017

CORPORATE VISION / July 2017 11 Talent, Trust and Transformation Name: Marta Ruiz-Cuevas, CEO Email:marta.ruiz -cuevas@publi- cismedia.com Web Address: www.publicisgroupe.com Address: Bosques de Duraznos 47, 4th floor, Mexico City 11700, Mexico Telephone: +52 55 5246 5800 g 24, rueSalomondeRothschild - 92288Suresnes -FRANCE Tél. :+33 (0)1 57 3287 00 /Fax :+33 (0)1 5732 87 87 Web :www.carrenoir.com PUBLICIS PUB_16_9404 _Logo_Media_Pant 04/03/2016 ÉQUIVALENCEPANTONE ® PANTONE 871 C NOIR 100% Ce fichierestundocumentd’exécutioncréé sur IllustratorversionCS5. disciplines, clients and regions. I’ve spent time in the US, Spain and Mexico and helped move digital from a separate silo into the very core of our organisation. The latest evolution of Publicis Media is very exciting for me, as it gives us a powerful proposition in the marketplace. We can add more value for our clients by bringing together our collective insights, innovation, technology and data. We are not just transforming marketing our clients; we are also transforming their business.” Marta turns the conversation towards what their clients say about the work they do, plus she gives a fascinating insight into her own role in the firm as a female CEO. “Clients are thrilled with our more simplified and streamlined organisation and we are consistently recognised for our commitment to ‘Talent, Trust and Transformation’ – the core tenets that drive our business. We’ve recently secured new clients in Abbott, Lamundi.com and Vans, Inc. and we look forward to apply our unique insights and scale to help them transform their business. “As CEO of Publicis Media Mexico, I am responsible for cultivating a powerful platform for which our agency brands can flourish. In addition, I drive operations and transformation across the business through our data, technology and innovation practice. Together, with our global agency brand and practice teams, we are continuously looking for ways to innovate, refine and deliver on our clients’ business objectives. My greatest responsibility will be delivering on Publicis Media’s three pillars of ‘Talent, Trust and Transformation’, as well as continuing to shape and differentiate the agency of the future.” Marta then turns our thoughts towards the firm’s most significant achievements from the past calendar year and closes with her hopes and plans for 2017 and beyond. “The launch of Publicis Media was a massive undertaking. We brought all the Publicis Groupe media agencies in the market together – ultimately, we moved 500 people in a month! The momentum we experienced was just incredible. We believed in the approach and we knew we had client support, but never imagined it would happen so quickly. I’ve seen this organisation evolve over nearly two decades, so it was great to be able to work alongside of our talented leadership to bring this vision to life in the Mexico market. “The lines are blurring between innovation and marketing. It’s up to us to employ technology to deliver across the whole consumer journey. As new patterns of consumer behaviour are increasingly built on access to mobile, it forces companies to adapt the way they design, market and deliver products and services. Innovation and marketing can no longer be siloed. We’re helping clients drive transformation and business in this new environment. “We are a people business, and strive to make Publicis Media a destination for the best talent in our industry. Thus, we have rolled out several programs to further education, offer unique experiences and continue to grow talent. In addition to what is offered on a Publicis media-level, I am also personally dedicated to our people in Mexico and will look for opportunities to localise these programs as well as mentor talent, both men and women.”