Media Innovator Awards 2020
in media products and services, as well as media creativity through its data-driven approach, empowered by digital tech and innovations. Ultimately, The Huddle Room is an agency that was born out of trust, before being built through client’s trust since that inception. This agency boasts not only its expertise in creative media service, but also the founder’s integrity in the industry. Everything started and continues to be built on the trust that The Huddle Room has with its staff, clients, and partner organizations. This trust feeds into the innovation of the media solutions, enabling clients to achieve even greater levels of success. Company: The Huddle Room Contact: Eugene Manalo Website: https://www.huddleroom.com.ph/ JUL20239 Best Independent Full-Service Advertising Agency - Asia Pacific Advertising has been around as long as there have been products to sell, but the ways in which people and companies have chosen to advertise has changed greatly over the years. In the Asia Pacific region, one firm is innovating like never before, and offering a wealth of services that have seen it be crowned the Best Independent Full-Service Advertising Agency in the region: The Huddle Room. We take a closer look at the firm to learn more about it. TheHuddle Room is a local, independent, and fully-integrated advertising solutions agency in the heart of the Philippines that caters to a diverse range of clients, be it a local start-up or multinational corporation. Built on the values of the Bayanihan culture (which values togetherness and helping one another), and malasakit (which is showing concern for others), The Huddle Room is all about helping other businesses attain their commercial and professional goals. Every client is treated as though they are a business partner, which helps to ensure that each solution is employed with neutral thinking and delivered with the highest levels of efficiency and effectiveness. The Huddle Room provides a full service, end-to-end integrated advertising and media services across different platforms and channels for all of its clients, no matter their size or stature in the industry. Putting clients first is what the whole philosophy of The Huddle Room hinges upon, and its approach to service exemplifies this. Utilising the Audience Responsive Thinking (A.R.T.) approach, the firm puts consumers at the core of its campaign development, which is ingrained in its agency DNA of being data-driven, neutral, and audience- centric. The competitive edge of what The Huddle Room has to offer comes in terms of its strategic thinking approach to customizing and innovating media executions, depending on the nuances of the target audience on a certain hyperlocal area. Working in such a fast-paced industry is not easy however, and the team at The Huddle Room knows that staying abreast of emerging developments is vital to its continued success. With the power of data and data-driven processes, The Huddle Room is already at the forefront of what is current and emerging within the world of advertising media solutions. To support that position, the team always make sure that they are up to date with what is new, constantly remaining on the lookout for trends and opportunities through the power of data. That team is central to what The Huddle Room is doing, and the firm is always on the lookout for more talent. Looking for talent is not always easy, but The Huddle Room manages it to great effect. When it comes to talent, it always looks for diversity. Where the majority of advertising agencies are situated in Manila and hire from a talent pool in Manila, The Huddle Room goes beyond the city to look for and scout for talent that can make a meaningful difference elsewhere. The talents on show at The Huddle Room are a diverse representation of the Philippines, and help the firm unveil rich, key insights into consumers that fuels its own brand power in terms of strategy and value creation. Every single hire becomes a potential expert in the business as they are built and honed fromwithin the agency’s thriving culture. That talent will undoubtedly prove as valuable asset to The Huddle Room, given the bleak six months that the world has just faced thanks to the COVID-19 pandemic. Despite this bleakness within advertising and media, the firm remains more optimistic, driven, and dedicated than ever before in terms of making the agency resilient in challenging times. The firm has gained more digital business and accounts during the pandemic, and can now look forward to delivering new innovations Media Innovator Awards 2020
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