Media Innovator Awards 2020

Jul20664 Best Global Investment Lead Generation Agency 2020 Just under three years ago, Mr Johnathan Pach started a company in London, called NXT Generation. With more than fifteen years of experience in the world marketing and lead generation, Johnathan began to work with high-quality clients in helping them to strategically plan their marketing campaigns by ensuring that their expenditure was always spot on. Now, we take a closer look at the firm NXT Generation to find out more about its great success. In the three years that NXT Generation has been in business, it has always placed a large emphasis on lead generation, and tends to work with clients in the real estate industry, alternative investment industry, and trading sector. The lead generation strategy that the firm employs draws on a myriad of tried and tested marketing methods, including creating HTMLs and landing pages surrounding a client’s products, which are then sent out to investors all over the world. Additionally, the firm has a wealth of knowledge when it comes to email marketing and voice qualified leads. Despite its relatively short lifespan thus far, NXT Generation has brought together a team that is well-known for producing excellent calling scripts, which are then used to warm up investors from all walks of life. Within the media industry, NXT Generation provides a wide variety of services including the lead generation that it has been duly recognised for. These services include email marketing, video marketing, social media optimisation, virtual reality, PR management, TV advertising, events management, content creation, influencer marketing, web design and development, and many more too numerous to list. As well as the two key forms of marketing that NXT Generation specialises in, the also has a strong PPC marketing capacity and a specialised team for content creation. The firm has become renowned for creating excellent websites and top- quality video content through live streams, drone footage, and more. The approach that NXT Generation takes is very simple. It often starts with a face-to-face meeting which allows the firm to get to know the client, their company, and their goals for this collaboration. One of the other things this meeting is excellent for is learning a client’s marketing history. This gives NXT Generation an insight into what has worked in the past, and what hasn’t. At every stage of the process, the firm takes the time to fully understand the client’s needs. Once all of this information has been gathered, a more holistic approach can begin with the work itself. There can be no doubt that NXT Generation are exceptional at generating leads, but it also likes to ensure that a client’s website or social media accounts are all in check at the same time. Operating with such a client-centric approach is just one of the things that continues to separate the firm from its competitors. This is about more than just making money; there is a genuine desire to help clients by building good relationships and generating top-quality leads for them. Unlike the typical marketing agency, NXT Generation is always fully involved, nd always concerned about the client’s thoughts and feelings along the way. This even extends to the client’s own recruitment processes. If, for example, their sales team is not so strong, NXT Generation helps them build that team through its specialist recruitment processes. As is the case for many industries and companies in the world today, the need for NXT Generation to stay ahead of the curve and remain up to date on all the latest developments is crucial. It should come as no surprise therefore, to learn that the team is always improving its knowledge of the industry via research, discussions, and events. This emphasis on learning is what enables NXT Generation to remain at the forefront of emerging trends. NXT Generation is an innovative company, and that is why it pushes itself to be as creative as possible and set the pace in the market. This can be seen best in the company’s approach to content creation. By utilising the latest virtual reality technology, it has created marketing strategies unlike any other. One of the ways in which the team at NXT Generation is proving itself to be very innovative is in its encouragement of podcast marketing, something that it is also advising its clients to actively pursue. NXT Generation believes that every company should develop its own engaging podcast, and it has evolved to be in a position to help companies do just that. The firm offers its services at very stage of the podcast’s journey, because a well-developed podcast has the potential to truly shine a professional light on the company. In fact, The Johny Pach Show is NXT Generation’s own podcast, and covers real estate opportunities, investment, marketing, lead generation, and spiritual wellbeing. For the team at NXT Generation, having an exceptional internal culture is just as important as having an outward-facing culture of excellence. Everyone is wholly focused on creating the best culture possible, centred on innovation and creation. The staff are inspired to think critically about the world of marketing, and that pushes them to create innovative marketing solutions that are unique in the industry. Importantly, the culture at NXT Generation has room for failure, because it is a natural part of innovation. Reflecting on mistakes and failures, the team bond together to go again and create something that does work for the benefit of the client. When it comes to recruitment, that innovation and desire to be creative is more prevalent than ever. Keen on finding young talent and fostering it in a culture that breeds success, NXT Generation is all about sustaining its brand and building for the future. The best way to do that is through young, motivated, innovative, and creative individuals. NXT Generation recruits people who can add a different flavour to its brand, and is always on the lookout for people who can generate leads in a different way, or people who can create a brand new style of content. There can be no denying that the global pandemic of COVID-19 has seriously affected the lives of so many people and the businesses. In the world of marketing however, those effects have been largely positive. COVID-19 has meant that more people have been exposed to the campaigns run by NXT Generation, and the firm has been able to succeed during the last six months. The firm has generating more leads during this time, and the open-and-click-through rates have increased because people are at home consuming content more of the time. Throughout the pandemic, NXT Generation has also tried to generate more voice qualified leads, and the brand has become the top Google search associated with voice qualified leads, which is the result of its hard work during these unprecedented times. Moving forward and looking ahead, NXT Generation is even planning expansion despite the lingering presence of COVID-19. The UK team will continue to run, but founder Johnathan will be moving to Los Angeles in order to build a team there. With the United States being such a big advertising hub, NXT Generation will no doubt be looking to work with high-profile clients on their lead generation and marketing strategies. With Johnathan’s background in television presenting, the future is particularly exciting for himself and NXT Generation when it comes to TV advertising with networks such as ABC, CNBC, and Bloomberg. On top of the TV advertising that the firm will be doing, it will also be working on many more social media marketing campaigns with the social media optimisation team helping clients build their presence on major platforms.