Media Innovator Awards 2020

Jun20496 Best in Gaming Marketing, Advertising & PR The decade sawmassive companies such as Sony and Microsoft begin their entry into the world of gaming, and turn it into the titan of the industry it is today. In general, the gaming world has struggled with audience engagement. That is where Game Marketing Genie®, and its parent company atisfy®, come in. Having been crowned the Best in Gaming Marketing, Advertising, and PR, we take a closer look at the firm to find out more. The world of digital gaming is one that has become increasingly popular over the course of the last twenty years. In 2020, the most prominent debate raging around the world is whether gamers should invest in the new PlayStation 5 console from Sony or the latest Xbox Series X console from Microsoft. It is an intensely heated debate, with individuals on both sides making strong cases. The one thing that benefits from all of this is the games themselves. Games have new hardware to run on; equipment that uses the very best technology that is available to enable higher framerates, better graphics, more engaging fluid gameplay, and so much more. It has seldom been a better time to be involved in digital gaming as a consumer. However, behind the scenes is just as important as what is put out there for the consumer to enjoy. Game Marketing Genie® and atisfy® provide almost anything within the more modern and digital spectrum, including a vast array of services such as business strategy, social media marketing, search advertising, display advertising, and much more. From software development to search engine optimization, to influencer marketing and app store optimization, having the backing of a firm such as Game Marketing Genie® and atisfy® is essential for developers today. Both earned respectable statuses as a Facebook Marketing Partner Agency, and a Hubspot Inbound Marketing Partner atop the mound of services they offer. The business provides conversion-focused marketing, user acquisition, B2B lead generation, and brand awareness-based campaigns and solutions. atisfy® is a business established by the founding teams behind Game Marketing Genie® and its sister brand, Growth Marketing Genie. The company came into existence to prepare for the global launch of two interconnected products in the influencer marketing technology space. They are named atisfyre and atisfyreach, which use a proprietary AI algorithm known as atisfyreact. Meanwhile, Game Marketing Genie® continues to thrive in the gaming world, and Growth Marketing Genie serves other verticals. The latter two businesses and brands are focused on customized service and solution crafting. At the same time, atisfy® as a whole is both a marketing technology and services company. What exactly can Game Marketing Genie® do for its clients? As well as everything mentioned above through its partnership and highly symbiotic relationship with atisfy®, Game Marketing Genie® can improve a client’s awareness, activation, retention, and monetization. As well as everything mentioned above, the firm offers marketing strategy, social media marketing, search advertising, programmatic advertising, influencer marketing, email marketing, tag management, mobile marketing, SEO, app store optimization (ASO), audience segmentation and re-targeting, and Adobe and Google Analytics optimization. These techniques can seriously improve a client’s marketing, advertising, and PR with the consumer world. These techniques and services can enhance a client’s marketing in a myriad of ways. Search advertising is an effective way to get in front of people who want a product. In contrast, influencer marketing is one of the most common methods of effective marketing now. 92% of consumers trust recommendations from other people than branded content, and 82% of people are more likely to buy something micro-influencer recommended. Mobile and tablet traffic has overtaken desktop traffic, so having a mobile marketing strategy from Game Marketing Genie® is a must for any modern digital company. ASO transforms the listing of an app so that it has the best chance of finding its audience, getting ranked, and increasing the revenue of the company behind its development. Both business brands work with clients across many different industries and sizes within the gaming industry, ranging from well-funded start- ups with disruptive ideas, all the way up to global enterprises such as Wargaming.net, Activision, and many more. For the duration of their existence, the values of both have remained similar since conception. However, the increasing strength and growth of the teams at Game Marketing Genie® and atisfy® have seen more people become aligned with these values while adhering to correct cultural practices. Staff is encouraged to work with integrity, high-performance, measurable results, and uncompromising customer obsession. Data science and automation are critical investments for them to empower other staff, disrupt, innovate, and favor responsible leaders over process-driven cultures. Helping a game studio or game development company stand out from the competition is no mean feat. Companies are always identifying ways to develop and release games that are unique in the field while drawing on tried and tested techniques and genres that gamers love. Game Marketing Genie® and atisfy® extensively study the market, economy, and the world’s leading companies as a principle, to ensure that it is delivering the best service possible to clients. As an evolving field, both brands feel that adaptation is the key to winning over and delighting clients. It uses a highly data-driven customer relationship management system that enables it to understands specific needs with ease. Of course, a top customer service experience is also critical. Creating a memory of excellent service and results is the brand’s primary strategy. Staying ahead of the marketing industry is also crucial. Game Marketing Genie® and atisfy® regularly train their teams and hire in fields that are key to the future of marketing. These include data science. Both brands are not afraid to be early birds into the market if it means ensuring the Game Marketing Genie® and atisfy® provide almost anything within the more modern and digital spectrum, including a vast array of services such as business strategy, social media marketing, search advertising, display advertising, and much more. From software development to search engine optimization, to influencer marketing and app store optimization, having the backing of a firm such as Game Marketing Genie® and atisfy® is essential for developers today.