Media Innovator Awards 2020

best client service in the business. Differentiation and leadership are created for these brands by following eight fundamental principles. The first is that it always uses educational and time-relevant content to help customers understand their issues and focus their attention on the unique solutions. Secondly, Game Marketing Genie® and atisfy® are creative in differentiating themselves. Rather than use a spray-and-pray approach to winning over clients, the branding, focus, and show customers what makes them unique as they engaged with the marketing funnel. Not every firm will appeal to everyone, all of the time. Both Game Marketing Genie® and atisfy® accept this and instead focus on developing different brands and lines of business to achieve massive differentiation. Setting goals that force differentiation as a means to success, and doing things that are important to potential clients come in as fourth and fifth on the list. Sixth is understanding that every marketing company tries to stand out, which may not always be the best approach. Instead, Game Marketing Genie® and atisfy® analyze the most influential players in the niche and think about what they would do differently. Accepting that competition is natural and essential to the business landscape is another fundamental principle. Finally, find places online where it is not evident that the target market is spending time; the method of approach is also a differentiation edge. Ultimately, staying ahead of the competition requires many factors. Differentiation is a vital part of this, along with reliability, disruption, agility, customization, and appropriate pricing. Game Marketing Genie® and atisfy® has a primary strategy for staying at the forefront of emerging trends. That is to continually expect them as well as expecting competitors to leverage them regardless of what every other business is or not doing. Business leaders and department heads are people likely to consume news regularly to sport new patterns and opportunities. Being in the marketing and SEO industry is often a fantastic way to identify growing trends, and adapt a company and its content to those trends. Each of these brands also encourages constant networking with forward-thinking individuals to broaden its horizon. Finally, and somewhat critically, it always watches but never obsesses over the competition. It is crucial to the success of Game Marketing Genie® and atisfy® to stay a few steps ahead of the average in any niche or industry it takes on. Pace-setting or trailblazing is a goal it continually strives to deliver as a part of its brand story. To the data-driven marketing company, pace-setting is critical to the brand image. Gaining recognition as a pace- setter ensures that while others are debating the newest channels and tactics, you have already tried them and figured them out. Digital pace- setting accelerates innovation and forces out a focus on traditionalism. Disruptive markets are full of lousy competition that may be temporary market leaders. However, if pace-setting proves successful and a company like Game Marketing Genie® and atisfy® has done, they can be a very few financially viable providers. Yet, it is crucial not to be a pace-setter everywhere. Picking the right battles that you are likely to win is just as valuable as knowing when to walk away. The internal culture at Game Marketing Genie® and atisfy® arose from having highly responsible individuals trusted with freedom. The culture encourages all staff to live the company values out, rather than be content to plaster them all over the walls. Both brands demand high-performance levels from their team members at all times, breeding reliability amongst the workforce. They reject micro-management and heavily-controlled systems to ensure that the team has the right context to make wise decisions. Leadership at both brands has also pushed for a highly-aligned cross-departmental culture that avoids silos. Both brands ensure that the density of high-performance staff outpaces complexity through growth. Soon, atisfy® is excited for the upcoming launch of atisfyre, atisfyreach, and atisfyreact as an ecosystem to democratize influencer marketing utilizing various artificial intelligence technologies. Atisfy® and Game Marketing Genie® are also looking to release new research in the influencer marketing space. The study was conducted based on ten trillion AI analyzed content views. However, the industry is not without its challenges at present. Global pandemic COVID-19 and subsequent lockdown of countries globally has meant that companies all over the world have had to adapt and shift many of their methodologies. Game Marketing Genie® and atisfy® are two such companies. The pandemic has presented the firms with opportunities to adapt and change. One such change is that the global pandemic has helped atisfy® and Game Marketing Genie® practice and implement proper remote working procedures and policies. With offices in Australia, India, and in Singapore, atisfy® and Game Marketing Genie® are primed to become a global force to be reckoned with during a time when the awareness of and need for digital marketing is at an all-time high. Both brands are among the very select group of businesses who have made money during the pandemic. With COVID-19 acting as a significant reset button on the business world, there are many predictions that atisfy® and Game Marketing Genie® are planning to focus on leveraging during and after the pandemic. atisfy® and Game Marketing Genie® have estimated that it will take between one and five years for industries to return to their pre-COVID levels of GDP contribution. Industries such as education, physical recreation, travel, accommodation, and food are all industries that will struggle to recover without help from digital transformation providers. Survival and any growth during the pandemic are likely to mean massive growth in the post-COVID business landscape. Lower-income areas are likely to suffer the effects of COVID-19 for longer, which is why it is now a great time to help and earn goodwill at the same time. The world continues its collective recovery from this virus, atisfy®, and Game Marketing Genie® are focused on building brand awareness. The demand and supply in the advertising world are more favorable than ever for those who can afford it. Digital marketing and branding in the future are evolving into something past generations have not dealt with; everything is efficient, and expectations are high. People scroll on their mobile phones for hours at a time, and reaching those individuals through carefully crafted advertising and marketing channels is vital for companies pushing a product. Games companies especially want to use technology platforms to reach their primary target audience; gamers. There is no company better equipped to handle these companies that atisfy® and Game Marketing Genie®. The firm has grown from two people in one small room to a global business of more than thirty people over two years through three unique lines of business. Its business is exceptional, and the future is bright indeed. Company: Game Marketing Genie Contact: Hersh Bhatt Website: www.gamemarketinggenie.com Staying ahead of the marketing industry is also crucial. Game Marketing Genie® and atisfy® regularly train their teams and hire in fields that are key to the future of marketing. These include data science. Both brands are not afraid to be early birds into the market if it means ensuring the best client service in the business. Not every firm will appeal to everyone, all of the time. Both Game Marketing Genie® and atisfy® accept this and instead focus on developing different brands and lines of business to achieve massive differentiation. Setting goals that force differentiation as a means to success, and doing things that are important to potential clients come in as fourth and fifth on the list.