Small Business Awards 2020

ApartmentData.com is a leading SaaS based marketing and information supplier to the multifamily industry. ApartmentData.com collects and packages competitive information that enables multifamily residential property managers to maximize revenues and occupancy; renters and apartment locators to find the ideal rental properties; developers to locate, plan, and design optimized floor plans for new construction and renovations; investors to make better decisions; and vendors to identify the key decision makers. Last year, ApartmentData.com introduced Competition Radar, the industry’s most advanced competitive monitoring platform that gives onsite apartment managers, supervisors and property management executives the information they need to quickly and easily make strategic decisions about their pricing, concessions, and policies to lease up properties. Competition Radar eliminates the hours of detailed analysis necessary with traditional market surveys. Competition Radar scans hundreds of properties daily to update changes on nearby properties as well as potential comps, providing the most comprehensive data in the industry. As a result, managers now have the ability to understand how their properties stack up against their competitors – all in a single dashboard. This year, ApartmentData.com expanded Competition Radar to include Price Analyzer PLUS which provides individual floor plan pricing and allows real estate leaders and apartment managers to move forward confidently and make smart floorplan pricing decisions to stay ahead of the competition. Price Analyzer PLUS helps apartment managers comprehend their company’s position in terms of effective price, effective rate, market price, market rate, and concessions for each of their property’s floorplans. Understanding the current market position and market trend for each floorplan empowers apartment managers to set prices confidently. Understand your competitors at the touch of a button and know their pricing on individual floorplans. Plus, see the competition’s historical costs and trends at the floorplan level to know which direction prices are going. The company’s robust subscriber platform along with state-of-the-art tools, Competition Radar and Price Analyzer Plus, set a new standard for how multifamily competitive data is collected and utilized. “The use of big data to this level of detail is a game-changer for the multifamily industry,” said Bruce McClenny, president of ApartmentData. com. “We eliminate the need for time-consuming market surveys and instead provide an extensive look at the competitive market with the touch of a button. This will allow for greater revenue optimization for your property.” ApartmentData.com currently operates in Nashville, TN; Charlotte and Raleigh/Durham, NC; Atlanta, GA; Austin, Dallas/Ft. Worth, Houston and San Antonio, TX; Phoenix and Tucson, AZ; and Orlando, Jacksonville and Tampa, FL. Each month, the company produces Market Line reports that show a snapshot of each market and includes occupancy, rental rates, concessions, absorption trends and more. During 2020, ApartmentData. com produced reports on changes to rental rates and absorption due to economic changes brought on by COVID-19. These report are utilized by both industry and media to understand the impact to the local multifamily market. ApartmentData.com Sets a New Standard for Multifamily Data Collection and Utilization Big Data Allows Property Owners to Maximize Revenue and Streamline Operations Oct20227 ApartmentData.com is pleased to be recognized for the Best Specialist Property Market Intelligence Platform 2020. Visit www.apartmentdata.com or call 1-800-595-8730 to discuss your needs with one of ApartmentData.com’s experienced customer service representatives. ApartmentData.com President Bruce McClenny, CEO Rudy Mui, and CTO and Founder John Severence show off the Small Business award for the Best Specialist Property Market Intelligence Platform 2020.