Corporate Vision Sales Leadership Coach of the Year 2024 (UK): Michele Kruse & Excellence Award for 1-2-1 Sales Coaching 2024 Whether you are looking to drive your sales and performance, develop your leadership abilities, build highly skilled teams, or implement bespoke solutions tailored to the specific needs of your business, Blue Streak Performance is on hand to help. Owned and operated by industry innovator Michele Kruse, the company offers a comprehensive suite of services expertly designed to enhance and empower the performance of its clientele. Below, we speak with Michele to learn more about Blue Streak Performance’s journey of success in the wake of her achievements in the Small Business Awards 2024. Though Blue Streak Performance was founded in 2007, Michele Kruse’s journey began almost 40 years ago when she entered the corporate world. Here, she learned the impact that effective leadership and streamlined processes can have on a company’s success, and worked with a diverse array of leaders, teams, and SMEs across multiple sectors over the years. This direct experience has enabled Michele to develop a unique perspective of the universal challenges faced by businesses and has given her the expertise required to overcome them. Through Blue Streak Performance, Michele works across a broad spectrum of companies, ranging from entrepreneurs and solo traders to global corporations. She leverages more than two decades of professional experience within the development sector to craft tailored solutions that are based on the specific needs of each individual company. Michele is passionate about helping businesses achieve outstanding results, regardless of size or sector. “I focus on performance - of both the individual and the business,” shetells us.“Consideringthe structure ofthe solutions I would focus on, it could be broken into the development of the individual, the team, the leader, or the business. Depending on the particular need, that could be development via coaching, facilitation, or consulting. My solution focus areas revolve around reinvention, behavioural preferences, and mindset – clear factors that influence performance.” “I am because we are.” Blue Streak Performance is guided by the philosophy and principles of Ubuntu, a term from the Nguni Bantu languages of Southern Africa that is often translated into “I am because we are,” or sometimes “humanity towards others”. The term emphasises the interconnectedness of individuals within their communities and the broader world, embodying the principles of compassion, togetherness, empathy, virtue, and bonding. “These are the principles I operate my business under,” Michele tells us. “As an African that has worked all over the world with some of the most well-known global brands and is living in the UK, I do feel that I can bring a level of thought partnership to my clients that turns me into their partner, not provider, and hopefully that adds value for them.” Possessing ample perseverance and a strong business ethic, Michele ensures that Blue Streak Performance partners with companies sharing her values. By having a clear purpose when establishing the company, Michele has remained committed to the mission. Her goals and business plans may not have always been cast in stone, but as she tells us, “I think the fact that my “why” or “my purpose” was clear meant that I always knew what I was building for.” With a personal ethos of collaboration and abundance, Michele is instinctively always trying to collaborate and include different thinking partners wherever possible. Both the company’s and Michele’s own values of connectivity and inclusion have been the driving force behind many endeavours, including the recent purchase of a franchise with The Athena Network. A global women’s network business. Michele has purchased the Lincolnshire region. “As I and my business have matured, my client preference is shifting and I am now choosing to work with entrepreneurs and small businesses, with a focus on women in business,” she tells us. “Without having to belabour the point, women in business often encounter unique challenges—but they also bring a distinct and dynamic energy to the business world. The Athena Network is a business network crafted for women that enhances the strategic sales and networking development of its members, whilst providing them with a supportive and collaborative environment. Holding a steadfast belief in continual learning, Michele also includes her coaching services to the Lincolnshire members of The Athena Network as part of their membership. This commitment to development is also evident in Blue Streak Performance’s operations; whilst Michele does not hold permanent staff in her business, she is responsible for practitioners within her Insights distributorship. She cites their development as, the most fulfilling part of her role as an Insights distributor. Having spent much of her professional career within the development sector, Michele has successfully cemented Blue Streak Performance as a key player within the industry. This experience has enabled the company to establish a proven process when undertaking new projects that guarantees optimal results. Before starting a project, Michele finds it vital to spend time with the client and gain a clear understanding Oct24243
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