Top 5 Ways to Get More Local Clients for Your Electrical Business
You need to reach and maintain a strong client base of local customers to effectively grow your business. And as the competition grows, finding newer ways to reach potential customers becomes more important than ever.
Luckily, there are platforms that aim to connect electrical businesses with clients seamlessly, managing jobs, scheduling appointments, and more. If you are looking to find valuable ways to attract more local customers to your electrical business, integrating the best electrical contractor software into your business model is one easy way to maximise work efficiency while giving your customers a better experience. How? Here are five ways.
1. Optimise Your Online Presence
Customers look online to find the best electrician. Now, everything can be done online, which means if you are not there, you will be missing out.
How to Improve Your Online Presence:
- Create your Business Profile with Google – This will help your customers to find you only a search away.
- Encourage Reviews – Positive reviews boost your credibility and ranking.
- Ensure Your Website Is Mobile-Friendly – Many customers search from their phones.
- SEO – If you have this correctly set up in regard to your website, it will allow you to appear when a customer is looking for an “electrician near me.” Making yourself easy to find means that you are getting more calls.
2. Leverage Local Advertising
Some of the more conventional advertising methods still pack a punch. If you’re trying to reach homeowners, rental property owners, and business owners nearby, you can:
Best Local Advertising Methods:
- Show up in searches when locals are looking for your services
- Target ad campaigns to be seen exclusively by local prospects on places like Facebook and Instagram
- Sponsor local events, high school sports teams, community newsletters, and more to get visibility
- The more you think hyper-local, the more you can get your services in front of people who live right where you do.
3. Partner with Other Local Businesses
One of the best ways to get leads is to develop relationships in your local area. Other local businesses can refer clients to you.
Great Partnership Opportunities:
- Real Estate Agents & Property Managers: Sometimes, they will need an electrician for repairs or certifications.
- Plumbers, HVAC Technicians, Contractors: Their people — aka clients trust them and therefore you have an automatic in if they recommend you.
- Local Hardware Store: Drop off some business cards at your local hardware or home improvement store.
The better relationships you have, the more word-of-mouth marketing, which is one of the most powerful marketing tools for contractors, you will get.
4. Use Customer Referral Programs
Happy customers are one of your biggest marketing tools; if they’re happy with your service, they are more likely to refer you to friends and family.
How to Encourage Referrals:
- Discount for Referrals: Offer your customers a small discount per customer they referred over.
- Create a Loyalty Program: Reward repeat customers with special deals.
- Ask for Reviews & Referrals: Good reviews and referrals help build trust between you and potential customers.
Happier customers are more likely to refer you to friends and family; this helps you gain customers without lifting a finger.
5. Streamline Scheduling & Customer Management
Once the new jobs start coming in — keeping up with scheduling, invoicing, and communicating with customers could become hard to manage. That’s where field service programs like electrical contractor software shine.
How Electrical Contractor Software Can Help Your Business
Electrical contractor software provides the opportunity for you to extend your business in ways that enable you to automate your business practice and capabilities for collecting payment. Having a system in place to automatically keep your clients up to date with appointments and payments, you can’t go wrong — give your clients one less thing to worry about (and then keep a record of it, too!).
An Electric Business That Always Has Clients!
With handy-dandy tips, your business will always have clients banging down the doors to get to you! And that is good news for you and your bank account!
